Senior IMC Strategist: Multi-Channel Growth

Verizon; Cary (NC); Hybrid; USD 105,000 - 201,000; Full time

Job summary

Verizon is seeking a senior Integrated Marketing Communications (IMC) Manager to lead cross-segment campaigns for Wireline, Enterprise, Public Sector, and Business Markets. You will shape marketing strategy, execution, performance, and GTM plans around product launches and promotions.

You’ll collaborate with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital teams to drive multi-channel programs, manage timelines, and present strategic briefs to leadership.

Qualifications

• Bachelor’s degree or four+ years of work experience.
• Six+ years of relevant experience.
• Experience across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media.
• B2B Marketing experience.
• Experience presenting executive-level decks and performance readouts to Sr. Director-level leadership.
• Experience translating market insights into sales enablement tools.

Responsibilities

• Define objectives with Product Marketing; align strategies and briefs.
• Partner with Media to monitor KPIs and optimize local plans.
• Collaborate with Creative to analyze data and run A/B tests.
• Own digital integration: landing pages, appointment booking, cross-functional execution.
• Create and present strategic briefs and pilot decks for leaders.
• Synthesize media ROI and share results to leadership.
• Manage complex timelines to keep on strategy and deadlines.
• Support additional IMC initiatives beyond Wireline.
• Stay ahead of market dynamics and trends to refine strategy.

Skills

Cross-functional collaboration

Executive-level presentations

Data storytelling

Education

Bachelor's degree

Tools

Generative AI tools

Job description

Verizon is seeking a senior Integrated Marketing Communications (IMC) Manager to lead cross-segment campaigns for Wireline, Enterprise, Public Sector, and Business Markets. You will shape marketing strategy, execution, performance, and GTM plans around product launches and promotions.

You’ll collaborate with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital teams to drive multi-channel programs, manage timelines, and present strategic briefs to leadership.