Hyperlocal Strategy & Playbook Lead

T-MOBILE USA, Inc.; Kansas; Remote; USD 112.000 - 203.000; Vollzeit

Benefits dieser Stelle

Stock grant

Employee stock purchase plan

401(k)

Money coaches

Zusammenfassung

T-Mobile USA, Inc. seeks a Sr Mgr for the Hyperlocal Playbook to shape market archetypes, winning plays, and field-ready guidance. You’ll partner with analysts to translate insights into tactical recommendations for field teams, ensuring timely, data-driven campaigns across markets.

The role emphasizes developing living playbooks, enabling field activation, and maintaining standards in a fast-evolving telecom environment.

Qualifikationen

• Bachelor's degree and 7 years of related work experience.
• 6+ years in marketing strategy, field marketing, or GTM strategy.
• Strong analytical orientation and ability to translate data into direction.
• Experience building living playbooks used by field teams.
• Experience in telecom, broadband, or consumer business preferred.
• Legally authorized to work in the United States.
• At least 18 years of age.

Aufgaben

• Define and maintain market archetype framework for T-Mobile Fiber.
• Build and refine winning plays for each archetype.
• Define conditions of success and classification criteria for markets.
• Own the Hyperlocal Playbook as a living document and ensure field readiness.
• Provide tactic-level guidance and update cadence for playbook improvements.
• Partner with analysts to translate data into actionable field guidance.
• Enable field teams through training and planning support and standards enforcement.
• Serve as SME in hyperlocal strategy in cross-functional forums.

Kenntnisse

Marketing strategy

Field marketing

GTM strategy

Analytical thinking

Written communication

Telecom knowledge

Ausbildung

Bachelor's degree

Jobbeschreibung

T-Mobile USA, Inc. seeks a Sr Mgr for the Hyperlocal Playbook to shape market archetypes, winning plays, and field-ready guidance. You’ll partner with analysts to translate insights into tactical recommendations for field teams, ensuring timely, data-driven campaigns across markets.

The role emphasizes developing living playbooks, enabling field activation, and maintaining standards in a fast-evolving telecom environment.