Senior Hyperlocal Strategy & Playbook Manager

T-MOBILE USA, Inc.; Arizona; Remote; USD 112.000 - 203.000; Vollzeit

Benefits dieser Stelle

Annual stock grant

Employee stock purchase plan

401(k) and stock options

Zusammenfassung

T-Mobile USA, Inc. is seeking a Sr Mgr for the Hyperlocal Playbook who designs the intelligence layer behind field strategy. You’ll define market archetypes, identify winning plays, and maintain a living playbook updated by data and field feedback.

The role blends data and execution, partnering with analysts to translate insights into actionable guidance for Market Activation Managers and field teams nationwide. Strong analytics and telecom experience are preferred.

Qualifikationen

• Bachelor's degree and 7+ years of related work experience or equivalent
• 6+ years in marketing strategy, field marketing, or GTM strategy
• Strong analytical orientation with data partnership and translation to strategy
• Proven ability to build structured frameworks and living playbooks
• Experience in a distributed field environment and cross-functional communication
• Familiarity with hyperlocal marketing tactics and field enablement

Aufgaben

• Define market archetypes and winning plays based on conditions
• Develop and maintain the Hyperlocal Playbook as a living document
• Provide field-ready standards and tactic-level guidance with rationale
• Establish update cadence integrating performance data and competitive intelligence
• Partner with analysts to build analytical foundations for playbook recommendations
• Translate findings into plain-language playbook updates and field actions

Kenntnisse

Market strategy

Analytical orientation

Playbook development

Cross-functional collaboration

Telecom/fiber market knowledge

Communication skills

Ausbildung

Bachelor's degree and 7+ years related work experience

Tools

None

Jobbeschreibung

T-Mobile USA, Inc. is seeking a Sr Mgr for the Hyperlocal Playbook who designs the intelligence layer behind field strategy. You’ll define market archetypes, identify winning plays, and maintain a living playbook updated by data and field feedback.

The role blends data and execution, partnering with analysts to translate insights into actionable guidance for Market Activation Managers and field teams nationwide. Strong analytics and telecom experience are preferred.