Senior GTM Product Marketing Lead — AI/Data

Salesforce, Inc.; Washington; On-site; USD 130,000 - 200,000; Full time

Job summary

Salesforce, Inc. is seeking a seasoned marketer to own the Informatica go-to-market for the field. You will set the quarterly operating rhythm, create, launch and manage sales plays with pipeline targets, and retire or rework plays that don’t convert.

You’ll drive seller readiness with Sales Programs, Strategy and distribution leaders, making Informatica easy to sell with clear entry points, discovery questions and talk tracks, aligned with campaigns and field events.

Qualifications

• 7+ years in Product Marketing, Solution Engineering, Sales or GTM in B2B SaaS.
• Proven track record turning GTM strategy into field-ready execution with Sales leadership.
• Experience building sales plays and enablement programs driving pipeline.
• Deep understanding of data management, integration, governance or AI/data platforms.
• Strong partnership with Core PMMs and Product Managers on launches and messaging.
• Executive-ready presentation and storytelling skills.
• Analytical rigor: using data to measure programs and refine them.
• Ability to lead across global teams and manage multiple priorities in ambiguity.

Responsibilities

• Own Informatica go-to-market for the field: set quarterly rhythm and manage sales plays with measurable pipeline targets.
• Drive seller readiness with Sales Programs, Strategy and distribution leaders; align plays with campaigns and field events.
• Partner with Enablement to deliver training, demos and AI-powered tools; use feedback to improve plays.
• Represent Informatica in cross-cloud planning and report play performance and field insights.

Skills

Go-To-Market strategy

Sales enablement

Cross-functional leadership

Data-driven storytelling

B2B SaaS experience

Job description

Salesforce, Inc. is seeking a seasoned marketer to own the Informatica go-to-market for the field. You will set the quarterly operating rhythm, create, launch and manage sales plays with pipeline targets, and retire or rework plays that don’t convert.

You’ll drive seller readiness with Sales Programs, Strategy and distribution leaders, making Informatica easy to sell with clear entry points, discovery questions and talk tracks, aligned with campaigns and field events.