GTM Product Marketing Manager, Data 360

Salesforce, Inc.; Austin (TX); On-site; USD 117,000 - 178,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Mental health

Parental leave

Life & disability

401(k)

Employee stock purchase

Job summary

Salesforce is seeking a GTM Product Marketing Manager, Data 360, to lead go-to-market strategy for enterprise data and AI assets. You will design enablement programs, create sales plays, and turn field insights into scalable campaigns that drive adoption and revenue across Salesforce’s Data 360 portfolio.

You’ll work with Product, Marketing, Sales, and Strategy teams to ensure unified messaging, pricing alignment, and impactful field-ready content in a fast-paced, AI-first environment.

Qualifications

• 3–5+ years in Product Marketing, GTM, or related roles in B2B SaaS or enterprise tech.
• Ability to translate complex data/AI capabilities into business value for varied audiences.
• Experience partnering with Sales, Product, Enablement, and Strategy teams.

Responsibilities

• Serve as the Data 360 GTM expert across product, marketing, sales, pricing, and operations.
• Create and manage quarterly sales plays aligned to priorities and field needs.
• Design AI-enabled enablement tools and training materials for technical and non-technical sellers.
• Build repeatable GTM assets: messaging, demos, and playbooks for launch campaigns.
• Drive adoption and pipeline metrics by identifying blockers and accelerating field readiness.

Skills

GTM strategy

Cross-functional collaboration

Communication

Analytical thinking

Education

Bachelor's degree in a relevant field

Tools

Slack bot development

AI tooling

Job description

Salesforce is seeking a GTM Product Marketing Manager, Data 360, to lead go-to-market strategy for enterprise data and AI assets. You will design enablement programs, create sales plays, and turn field insights into scalable campaigns that drive adoption and revenue across Salesforce’s Data 360 portfolio.

You’ll work with Product, Marketing, Sales, and Strategy teams to ensure unified messaging, pricing alignment, and impactful field-ready content in a fast-paced, AI-first environment.