GTM Product Marketing Lead — Data & AI (Enterprise)

Salesforce, Inc.; Atlanta (GA); Sur place; USD 143 000 - 217 000; Plein temps

Résumé du poste

Salesforce, Inc. is seeking a seasoned marketer to lead Informatica go-to-market for the field, creating plays, entry points and talking tracks that drive measurable pipeline.

You will partner with Sales leadership, enablement teams and cross‑functional colleagues to simplify complex messaging and accelerate adoption across global teams. You’ll develop training, demos and AI-powered tools, using data to refine programs and align with campaigns and field events.

Qualifications

• 7+ years in Product Marketing, Solution Engineering, Sales or Go-To-Market roles in B2B SaaS or enterprise tech.
• Proven track record turning GTM strategy into field-ready execution with Sales leadership and programs.
• Experience building sales plays, enablement programs and training with measurable pipeline impact.
• Deep understanding of data management, data integration, governance or AI/data platforms.
• Strong partnership with PMMs and Product Managers on launches, messaging and roadmap priorities.
• Executive-ready presentation and storytelling skills.
• Analytical use of data to measure programs and refine them.

Responsabilités

• Own Informatica go-to-market for the field: set quarterly rhythm and manage sales plays with targets.
• Drive seller readiness with Sales Programs, Strategy and distribution leaders.
• Deliver training, demos and AI-powered tools; use feedback and data to improve plays each quarter.
• Represent Informatica in cross-cloud planning and report play performance and field insights.

Connaissances

GTM strategy

Sales enablement

Data-driven marketing

Cross-functional collaboration

Storytelling

Outils

Slackbot skills

Description du poste

Salesforce, Inc. is seeking a seasoned marketer to lead Informatica go-to-market for the field, creating plays, entry points and talking tracks that drive measurable pipeline.

You will partner with Sales leadership, enablement teams and cross‑functional colleagues to simplify complex messaging and accelerate adoption across global teams. You’ll develop training, demos and AI-powered tools, using data to refine programs and align with campaigns and field events.