GTM Product Marketing Lead for AI & Data Platforms

Salesforce, Inc.; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce, Inc. is seeking a senior GTM marketer to own Informatica go-to-market efforts within the field. You will set the rhythm, launch sales plays, and drive measurable pipeline with alignment to campaigns and field events.

You will enable sellers with training, demos and AI-powered tools, using feedback and analytics to continuously improve messaging and play performance across global teams.

Qualifications

• 7+ years in Product Marketing, Solution Engineering, Sales or Go-To-Market roles in B2B SaaS or enterprise technology.
• Proven track record turning GTM strategy into field-ready execution with Sales leadership and Sales Programs.
• Deep understanding of data management, data integration, governance or AI/data platforms.
• Strong partnership with Core PMMs and Product Managers on launches, messaging and roadmap priorities.
• Executive-ready presentation and storytelling skills.
• Analytical rigor: using data to measure programs and refine them.
• Ability to lead through influence across global teams.

Responsibilities

• Own Informatica go-to-market for the field: set the quarterly operating rhythm and create, launch and manage sales plays with measurable pipeline targets.
• Retire or rework plays that don’t convert. Drive seller readiness with Sales Programs, Sales Strategy and distribution leaders.
• Make Informatica easy to sell with clear entry points, discovery questions and talk tracks, and align plays with campaigns and field events.
• Partner with Enablement to deliver training, demos and AI-powered tools like Slackbot skills.
• Use seller feedback, win/loss and funnel data to improve plays and messaging every quarter.

Skills

GTM strategy

Sales enablement

Data management

Executive storytelling

Cross-functional leadership

Analytical mindset

Global collaboration

Tools

Slack

AI tools

Job description

Salesforce, Inc. is seeking a senior GTM marketer to own Informatica go-to-market efforts within the field. You will set the rhythm, launch sales plays, and drive measurable pipeline with alignment to campaigns and field events.

You will enable sellers with training, demos and AI-powered tools, using feedback and analytics to continuously improve messaging and play performance across global teams.