GTM Data & AI Product Marketing Manager

Salesforce, Inc.; Texas; On-site; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a GTM Product Marketing Manager for Data 360 to drive go‑to‑market strategy, enablement programs, and field-facing content. You will translate complex data and AI capabilities into compelling narratives for sellers and customers, build scalable playbooks, and collaborate with product, sales, and strategy teams globally.

You’ll lead initiatives that accelerate adoption, design AI-powered enablement tools, and partner with cross‑cloud teams to align messaging and campaigns

Qualifications

• 3–5+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
• Working understanding of data platforms (CDP, data management, integration, or analytics) and enterprise AI.
• Ability to translate technical capabilities into clear business value for varied audiences.
• Proven ability to partner with Core Product Marketers, Product Managers, and cross‑functional stakeholders to align launches, messaging, and roadmap priorities.
• Experience working with Sales Leadership, Account Executives, and Sales Programs to turn GTM strategy into field‑ready execution.
• Success developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
• Strong presentation and storytelling skills, with the ability to deliver persuasive, executive‑ready content.
• Familiarity with consumption‑based pricing and skill in simplifying complex pricing into customer‑centric value narratives.
• Data‑driven mindset, using insights to inform GTM strategy, measure success, and refine programs.
• Organized and effective at managing multiple priorities and timelines.
• Collaborative with the ability to drive alignment across global and cross‑functional teams.

Responsibilities

• Go-to-Market Execution: Serve as the Data 360 GTM expert across product, marketing, sales, pricing/packaging, and operations.
• Context-Powered AI Storytelling: Articulate how unified customer profiles, identity resolution, real-time activation, unstructured data and RAG, Zero Copy connectivity, and trusted governance ground and elevate AI agents and applications.
• Consumption Model Enablement: Understand and communicate the Data 360 consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.
• Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs, driving measurable pipeline growth.
• AI-Powered Enablement: Design and build AI-powered enablement tools, including custom Slackbot skills and agent workflows.
• Adoption Acceleration: Partner to drive Data 360 adoption across the field. Build programs and feedback loops that identify adoption blockers, track funnel and usage metrics, and turn insight into targeted enablement.
• Cross-Functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.
• Product Expertise: Maintain a working grasp of Data 360’s architecture, capabilities, and roadmap to inform enablement and messaging.
• Enablement Programs & Presentations: Build and deliver training materials, FAQs, talk tracks, demo guides, and high-impact presentations that empower technical and non-technical sellers alike.
• Field Readiness: Partner with global go-to-market and distribution leaders to drive readiness and pipeline acceleration across all selling teams.
• Content Development: Develop and maintain repeatable GTM assets, including sales plays, messaging frameworks, competitor-focused content, and demo libraries, aligned to launch and campaign rhythms.
• Cross-Cloud Alignment: Act as the Data 360 subject matter expert across Salesforce clouds to ensure unified value messaging and solution positioning.
• Pace and Adaptability: Thrive in a fast-paced, dynamic environment, staying comfortable with ambiguity while maintaining clarity, precision, and executional excellence.

Skills

Product Marketing

Solution Engineering

Go-To-Market

Sales

B2B SaaS

Data platforms

Enterprise AI

Technical Fluency

Job description

Salesforce is seeking a GTM Product Marketing Manager for Data 360 to drive go‑to‑market strategy, enablement programs, and field-facing content. You will translate complex data and AI capabilities into compelling narratives for sellers and customers, build scalable playbooks, and collaborate with product, sales, and strategy teams globally.

You’ll lead initiatives that accelerate adoption, design AI-powered enablement tools, and partner with cross‑cloud teams to align messaging and campaigns