GTM Product Marketing Manager, Data 360

Salesforce, Inc.; Georgia; On-site; USD 100,000 - 180,000; Full time

Job summary

Salesforce, Inc. is seeking a GTM Product Marketing Manager for Data 360 to design and scale go-to-market programs, enablement content, and field-facing assets that empower sellers and customers with trusted, real-time AI-enabled context.

You will lead cross-functional collaboration, build repeatable sales plays, and maintain deep product knowledge to drive adoption, pipeline, and revenue across Salesforce clouds in a fast-paced, data-driven environment.

Responsibilities

• Go-to-Market Execution: Serve as the Data 360 GTM expert across product, marketing, sales, pricing/packaging, and operations.
• Context-Powered AI Storytelling: Articulate how unified customer profiles, identity resolution, real-time activation, unstructured data and RAG, Zero Copy connectivity, and trusted governance ground and elevate AI agents and applications.
• Consumption Model Enablement: Understand and communicate the Data 360 consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.
• Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs, driving measurable pipeline growth.
• AI-Powered Enablement: Design and build AI-powered enablement tools, including custom Slackbot skills and agent workflows. These turn manual, multi-source seller research into instant, accurate guidance (e.g., eligibility checks, pricing/quoting assistance, FAQ and objection-handling lookups). Iterate on them based on field usage and feedback.
• Adoption Acceleration: Partner to drive Data 360 adoption across the field. Build programs and feedback loops that identify adoption blockers, track funnel and usage metrics, and turn insight into targeted enablement.
• Cross-Functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.
• Product Expertise: Maintain a working grasp of Data 360's architecture, capabilities, and roadmap to inform enablement and messaging.
• Enablement Programs & Presentations: Build and deliver training materials, FAQs, talk tracks, demo guides, and high-impact presentations that empower technical and non-technical sellers alike.
• Field Readiness: Partner with global go-to-market and distribution leaders to drive readiness and pipeline acceleration across all selling teams.
• Content Development: Develop and maintain repeatable GTM assets, including sales plays, messaging frameworks, competitor-focused content, and demo libraries, aligned to launch and campaign rhythms.
• Cross-Cloud Alignment: Act as the Data 360 subject matter expert across Salesforce clouds (Sales, Service, Marketing, Commerce, etc.) to ensure unified value messaging and solution positioning.

Job description

Salesforce, Inc. is seeking a GTM Product Marketing Manager for Data 360 to design and scale go-to-market programs, enablement content, and field-facing assets that empower sellers and customers with trusted, real-time AI-enabled context.

You will lead cross-functional collaboration, build repeatable sales plays, and maintain deep product knowledge to drive adoption, pipeline, and revenue across Salesforce clouds in a fast-paced, data-driven environment.