Senior GTM Change Activation Analyst

Salesforce, Inc.; Chicago (IL); On-site; USD 94,000 - 155,000; Full time

Benefits offered by this job

time off programs

medical

dental

vision

mental health support

paid parental leave

life and disability insurance

401(k)

employee stock purchasing program

Job summary

Salesforce, Inc. is seeking a Senior Analyst for GTM Change Activation within the Go-To-Market Planning and Activation Team. You will shape strategic activation plans, align cross-functional partners, and deliver high-impact changes across the enterprise.

This role focuses on transforming sales strategies, processes, and policies, ensuring readiness for launches. Excellent communication and strategic problem-solving are essential to drive adoption and measurable business value.

Qualifications

• 5+ years of corporate transformation, strategy and delivery experience.
• GTM & Sales Strategy acumen with exposure to revenue operations.
• Strong executive communication and presentation skills.
• Proven track record delivering large-scale, non-standard changes.
• Degree or equivalent relevant experience.

Responsibilities

• Support Strategic GTM Activation: design and end-to-end delivery of complex GTM transformations.
• Drive Behavioral & Policy Transformation: enable large-scale shifts in behavior, processes, and policy execution.
• Problem Solve with Agility: act as an internal strategy consultant to address core challenges.
• Architect Change & Delivery Playbooks: create strategic plans combining program management with change methods.
• Influence & Partner Cross-Functionally: build relationships with sales leaders and GTM teams to drive alignment.
• Measure Business Value: define and track adoption, behavioral shifts, and GTM performance.

Skills

GTM Activation

Strategy & Delivery

Executive Communication

Transformation Management

Cross-functional Collaboration

Education

Degree or equivalent relevant experience

Job description

Salesforce, Inc. is seeking a Senior Analyst for GTM Change Activation within the Go-To-Market Planning and Activation Team. You will shape strategic activation plans, align cross-functional partners, and deliver high-impact changes across the enterprise.

This role focuses on transforming sales strategies, processes, and policies, ensuring readiness for launches. Excellent communication and strategic problem-solving are essential to drive adoption and measurable business value.