Senior GTM Change Enablement Leader

Workday, Inc.; Pleasanton (CA); On-site; USD 211,000 - 316,000; Full time

Job summary

Workday, Inc. seeks an experienced Change Enablement professional to lead GTM transformation enablement. You’ll shape adoption strategies for CRM, CPQ, and related platforms, partnering with Sales, Marketing, and RevOps while navigating AI-enabled workflows.

The role demands senior-level communication, cross-functional leadership, and a track record in enabling complex GTM changes at scale.

Qualifications

• 12+ years of experience in change management or GTM/CRM enablement.
• Proven ability to define enablement strategy for large initiatives.
• Experience with AI tools in work processes and decision-making.
• Strong communication with senior leadership and cross-functional teams.

Responsibilities

• Own the enablement strategy for the GTM transformation program.
• Serve as senior advisor for GTM leadership and stakeholders.
• Define objectives and engagement models for GTM initiatives.
• Create persona-based enablement campaigns for GTM teams.
• Champion responsible use of AI in enablement and GTM tools.
• Develop enablement materials and trainings to drive adoption.

Skills

Change management

GTM enablement

AI tooling

Executive communication

Job description

Workday, Inc. seeks an experienced Change Enablement professional to lead GTM transformation enablement. You’ll shape adoption strategies for CRM, CPQ, and related platforms, partnering with Sales, Marketing, and RevOps while navigating AI-enabled workflows.

The role demands senior-level communication, cross-functional leadership, and a track record in enabling complex GTM changes at scale.