Senior Growth PM: Traffic & Acquisition (Remote)

BOLD; Oregon; Híbrido; USD 150.000 - 190.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive salary

Bi-annual bonus

401(k) plan with match

Equity in company

Flexible spending accounts (health, de

Internet and home office reimbursement

Flexible PTO

Resumo da vaga

BOLD is hiring a Senior Product Manager II to grow traffic across its brands. You will partner with Marketing, Paid Acquisition, SEO, and Engineering to drive user growth and run experiments at scale.

You will own growth initiatives, set roadmaps with clear requirements, and guide multiple teams toward higher engagement and acquisition goals. The role emphasizes turning business goals into measurable growth strategies, coaching other PMs, and delivering data-driven results across a multi-brand

Qualificações

• 8+ years of product management focusing on growth and traffic
• Experience partnering with marketing executives and owning acquisition goals/budgets
• Deep knowledge of martech integrations, SEO, paid media attribution, programmatic landing pages, and personalized user journeys
• Strong skills in web analytics, user behavior modeling, and experiment design
• Experience earning trust across teams and coaching mid-level PMs
• Degree in business, computer science, marketing, or a quantitative field, or equivalent experience

Responsabilidades

• Identify growth sources using traffic data and align executives and marketing leaders
• Oversee real-time CPC bidding engine, API integrations and attribution, and fraud controls
• Own Joblist as a traffic source, manage Google bidding and ROAS targets
• Collaborate with Engineering on long-term growth tech roadmap and scaling
• Coach PMs and partners to fix growth and onboarding bottlenecks
• Run scalable experiments across customer surfaces and decide what to test next
• Define and track growth KPIs like traffic, conversion, CAC:LTV, and retention

Conhecimentos

Product management

Traffic growth

User acquisition

Martech integrations

SEO

Paid media attribution

Experiment design

Web analytics

A/B testing

Cross-functional collaboration

Formação

Bachelor's or Master's in business, CS, marketing, or quantitative field

Descrição da vaga

BOLD is hiring a Senior Product Manager II to grow traffic across its brands. You will partner with Marketing, Paid Acquisition, SEO, and Engineering to drive user growth and run experiments at scale.

You will own growth initiatives, set roadmaps with clear requirements, and guide multiple teams toward higher engagement and acquisition goals. The role emphasizes turning business goals into measurable growth strategies, coaching other PMs, and delivering data-driven results across a multi-brand