Senior Growth Marketer, Product-Led Growth (PLG)

Luminik; San Francisco (CA); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Generous Time Off

Comprehensive Health Plans

401(k) Matching

Mental Health Support

Sabbatical Leave

Job summary

Abridge is seeking an experienced Growth Marketer to own our product-led growth engine. You will lead paid marketing across channels and set the strategy to activate clinicians into daily users, driving expansion within health systems.

As a senior contributor, you will partner with Product, Data, and Sales to connect bottoms-up adoption to enterprise pipeline, build measurement dashboards, and coach the team on experimentation and channel strategy.

Qualifications

• 10+ years in growth marketing with focus on product-led growth
• Track record of moving activation, conversion, or retention metrics
• Strong experimentation skills across channels to drive scalable playbooks

Responsibilities

• Define the PLG roadmap and connect it to growth motion
• Own the end-user funnel from first touch to habitual use
• Run a high-velocity experimentation program across web, product, paid, and lifecycle
• Own paid marketing across social, search, programmatic, and OOH and manage budget

Skills

Growth marketing

PLG experience

Experimentation

Paid marketing

B2B/B2C understanding

Job description

Abridge is seeking an experienced Growth Marketer to own our product-led growth engine. You will lead paid marketing across channels and set the strategy to activate clinicians into daily users, driving expansion within health systems.

As a senior contributor, you will partner with Product, Data, and Sales to connect bottoms-up adoption to enterprise pipeline, build measurement dashboards, and coach the team on experimentation and channel strategy.