Senior Product Manager, Product-Led Growth (PLG)

Klaviyo; Boston (MA); On-site; USD 136,000 - 204,000; Full time

Job summary

Klaviyo is seeking a Senior Product Manager to drive product-led growth across the customer lifecycle, from signup to expansion. You will own growth initiatives, partner with engineering, design, analytics, and GTM teams, and shape a roadmap that delivers measurable business impact.

You’ll build seamless self-service experiences, optimize onboarding, and align pricing and billing with customer value. This role emphasizes experimentation, data-driven decisions, and a customer-first mindset to

Qualifications

• 3–5+ years of product management experience, startup, consulting, or investment banking.
• Strong product and UX instincts, simplifying complex journeys into intuitive experiences.
• Experience with product-led growth and improving meaningful business metrics.
• Analytical, with ability to define success metrics and run experiments.
• Customer-first mindset using research and feedback to inform roadmaps.
• Collaborated with engineering and design to ship impactful products.

Responsibilities

• Own key product-led growth initiatives across the customer lifecycle (signup, onboarding, activation, conversion, retention, expansion).
• Optimize the self-service customer journey by removing friction across discovery, account setup, trial experiences, purchasing, and upgrades.
• Accelerate time to value with onboarding and activation experiences that demonstrate Klaviyo's value.
• Drive conversion and monetization through in-product experiences and clear pricing/billing choices.
• Partner on pricing, packaging, and billing to support subscriptions as businesses grow.
• Develop hypotheses, design experiments, and translate insights into product improvements.

Skills

Product management

Growth mindset

UX instincts

Analytics

Experimentation

Cross-functional collaboration

Strategic thinking

Job description

Klaviyo is seeking a Senior Product Manager to drive product-led growth across the customer lifecycle, from signup to expansion. You will own growth initiatives, partner with engineering, design, analytics, and GTM teams, and shape a roadmap that delivers measurable business impact.

You’ll build seamless self-service experiences, optimize onboarding, and align pricing and billing with customer value. This role emphasizes experimentation, data-driven decisions, and a customer-first mindset to