Growth Marketer

Abridge; San Francisco (CA); Hybrid; USD 180,000 - 250,000; Full time

Benefits offered by this job

Flexible working hours

Unlimited PTO

Equity

16 weeks paid parental leave

Remote work environment

Home office budget $1600

Growth opportunities

Job summary

Abridge in San Francisco, CA seeks an experienced Growth Marketer to own the PLG motion and drive the company’s product-led growth engine. You’ll lead paid marketing programs, manage budgets, and collaborate with Product, Data, and Sales to translate end-user adoption into enterprise opportunities.

You’ll coach the marketing team, design experiments, and raise the bar for growth across lifecycle stages, with a hybrid office schedule in the Bay Area.

Qualifications

• 10+ years of growth marketing experience with PLG at a high-growth software company.
• Hands-on paid programs across paid social, search, programmatic, and OOH with budget ownership.
• Deep experimentation skills to drive activation, conversion, and retention at scale.
• Low ego, high standards; direct, collaborative, outcome-focused leadership.
• Experience driving PLG in healthcare or with clinicians is a plus.
• Comfort building internal tools and AI-powered workflows to speed work.

Responsibilities

• Own the PLG roadmap and connect it to growth motions across acquisition, activation, engagement, and expansion.
• Lead all paid marketing and manage the paid budget; align with Product, Data, and Sales.
• Define activation/retention metrics and dashboards; establish measurement foundations.
• Advise on growth strategy for the broader marketing team and coach on experimentation.
• Partner with Sales and RevOps to translate adoption into enterprise pipeline.

Skills

Growth marketing

Product-led growth

Paid marketing

Experimentation

Cross-functional collaboration

AI tooling

Job description

• We’re hiring an experienced Growth Marketer to build and own our product-led growth motion: the engine that turns clinicians who hear about Abridge into clinicians who use it every day, and turns that usage into expansion
• This is a senior individual contributor role with a heavy focus on PLG. You’ll run point on all paid marketing (paid social, Google, programmatic, and OOH) and own the paid budget
• You’ll be the subject-matter expert for PLG across Marketing, setting direction for how we acquire, activate, and retain end users, partnering closely with Product, Data, and Sales to connect bottoms-up adoption to enterprise pipeline
• You’ll also be the go-to advisor for growth for the broader marketing team, coaching across enterprise demand, lifecycle, and expansion. We’re looking for someone who can design the strategy, run the experiments, and raise the bar for everyone around them
• Define the PLG roadmap and connect it to every growth motion. Translate company goals into a prioritized plan for end-user acquisition, activation, engagement, and expansion, and align it with Product, Sales, and RevOps
• Own the end-user funnel. Map the clinician journey from first touch to habitual use. Identify the biggest drop-offs and build programs that move them: onboarding, in-product prompts, lifecycle email, and referral loops
• Run a high-velocity experimentation program. Set the hypothesis backlog, test design standards, and readout cadence. Ship tests across web, product surfaces, paid, and lifecycle, and scale what works
• Own paid marketing and the paid budget. Run point on all paid activity across paid social, Google, programmatic, and OOH. Set channel mix and budget allocation, manage platform and agency partners, and work with Product Marketing, Creative, Events, and Sales to plan, launch, and optimize campaigns against adoption and pipeline targets
• Connect bottoms-up adoption to enterprise pipeline. Partner with Sales and RevOps to define product-qualified signals, route them to the right teams, and show how usage drives expansion within health systems
• Build the measurement foundation for PLG. In partnership with Data Science and GTM Tech, define activation and retention metrics, attribution for product-led paths, and the dashboards the team runs on
• Pioneer new methods with AI. Build tools and workflows that speed up research, personalization, testing, and analysis, and coach the team to use them
• Advise on growth more broadly. Be the team’s growth advisor beyond PLG. Coach marketers on experimentation, funnel analysis, and channel strategy, pressure-test growth plans for demand, lifecycle, and campaigns, and set standards others adopt

Benefits

• Flexible working hours — we care more about what you accomplish than what specific hours you’re working
• Unlimited PTO, plus 12 national holidays
• Equity for all new employees
• 16 weeks paid parental leave, for all employees
• Remote work environment
• Generous equipment budget for your home office setup ($1600)
• Opportunity to work and grow with talented individuals, and have ownership and impact at a high growth startup

Strong B2C instincts in a B2B setting: you know how to reach and activate end users, and how their adoption earns the economic buyer’s attentionHands-on experience running paid programs across paid social, search, programmatic, and OOH, including owning the budget and reporting on its return10+ years of growth marketing experience, with at least 4 years owning product-led growth at a high-growth software company; AI company experience preferredDeep experimentation skills: Experiment across channels and tactics to drive user acquisition and translate results into scalable playbooksLow ego, high standards: direct, collaborative, and focused on outcomes over creditA track record of moving activation, conversion, or retention metrics at scale, and the funnel math to show itComfort building internal tools and workflows with AI, and a habit of using it to work faster and betterThis position requires a commitment to a hybrid work model, with the expectation of coming into the office a minimum of (3) three times per weekWe value people who are eager to learn new things and recognize that great team members might not perfectly match a job description. If you’re interested in the role but isn’t sure whether or not you’re a good fit, we’d still like to hear from youBackground building a self-serve or freemium motion from zero to oneHands-on experience with referral, community, or word-of-mouth loops that grew a user base efficientlyExperience driving PLG in healthcare, or selling to clinicians and other professional end users