Senior Growth Marketing Manager

Leadout Capital; Seattle (WA); On-site; USD 120,000 - 170,000; Full time

Job summary

Leadout Capital is seeking a Senior Growth Marketing Manager to drive self-serve onboarding, user conversion, monetization, and account expansion using PLG and lifecycle marketing.

You will lead end-to-end campaign development across onboarding journeys, promo campaigns, and product launches, collaborating with Product, Sales, Marketing, and Operations to maximize value and revenue growth.

Qualifications

• 7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles.
• Experience designing onboarding journeys, promo campaigns, and product launch support strategies.
• Deep expertise in driving acquisition, onboarding, conversion, and expansion campaigns in SaaS/tech.
• Hands-on with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms.
• Strong background in quantitative analysis and running a rigorous experimentation framework (A/B testing, multivariate testing).
• Strategic thinker capable of balancing creative campaign strategy with data-driven execution in a fast-paced environment.
• Excellent cross-functional communication skills with a history of influencing product and revenue teams.

Responsibilities

• Lifecycle Strategy & Campaign Development: design, execute, and scale lifecycle marketing strategies for onboarding, conversion, and expansion.
• In-Product Placements & PLG Initiatives: define in-product placements and experiences to guide activation and upgrades, support product launches.
• Experimentation & Optimization: own ongoing experimentation roadmap with A/B testing and measure activation/adoption.
• Cross-Functional Leadership: partner with Product, Design, Data/Analytics, and Sales to align on goals.

Skills

Growth marketing

Lifecycle marketing

PLG

SaaS marketing

A/B testing

Data-driven

Cross-functional collaboration

Tools

In-app messaging tools

Lifecycle marketing automation platforms

A/B testing tools

Job description

We are seeking a dynamic and results-driven Senior Growth Marketing Manager to join our Growth Marketing team. This individual contributor role focuses on driving self-serve onboarding, user conversion, monetization, and account expansion by leveraging Product-Led Growth (PLG) and lifecycle marketing principles.

In this role, you will lead end-to-end campaign development across onboarding journeys, promo campaigns, and product launches. You will work closely with cross-functional teams to design high-impact in-product placements, run continuous experimentation, and optimize the user journey to maximize customer lifetime value and drive revenue growth.

What You'll Actually Be Doing

• Lifecycle Strategy & Campaign Development: Design, execute, and scale lifecycle marketing strategies and campaign development targeting onboarding, conversion, and expansion funnels. Build and optimize personalized onboarding journeys to accelerate time-to-value and enhance early product adoption. Plan, launch, and manage targeted promo campaigns and promotional strategies to boost conversion rates and pipeline expansion.
• In-Product Placements & PLG Initiatives: Define and manage in-product placements, messages, and experiences to guide users toward key feature discovery, activation, and self-service upgrades. Lead product launch support from a growth perspective, crafting GTM experiments and lifecycle touchpoints for new product and feature rollouts. Work closely with Product, Sales, Marketing, and Operations teams to streamline value realization and monetization across the customer journey.
• Experimentation & Optimization: Own and execute an ongoing experimentation roadmap (A/B testing, messaging, friction reduction, trigger-based flows) across the customer journey to improve activation and adoption rates. Define, track, and analyze key metrics to evaluate the effectiveness of growth and expansion campaigns, driving continuous performance improvement.
• Cross-Functional Leadership: Partner with Product Management, Design, Data/Analytics, and Sales to ensure strategic alignment on shared acquisition, adoption, and retention goals. Influence product priorities and in-app messaging frameworks by bringing growth experiment insights and customer lifecycle data to the table.

You're Our Person If...

• 7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles.
• Proven track record of designing end-to-end onboarding journeys, promo campaigns, and product launch support strategies.
• Deep expertise in driving acquisition, onboarding, conversion, and expansion campaigns within a SaaS or tech ecosystem.
• Hands-on experience with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms.
• Strong background in quantitative analysis and running a rigorous experimentation framework (A/B testing, multivariate testing).
• Strategic thinker capable of balancing creative campaign strategy with data-driven execution in a fast-paced environment.
• Excellent cross-functional communication skills with a history of influencing product and revenue teams.