Senior Growth Marketing Manager: PLG & Lifecycle

Leadout Capital; Seattle (WA); Sur place; USD 120 000 - 170 000; Plein temps

Résumé du poste

Leadout Capital is seeking a Senior Growth Marketing Manager to drive self-serve onboarding, user conversion, monetization, and account expansion using PLG and lifecycle marketing.

You will lead end-to-end campaign development across onboarding journeys, promo campaigns, and product launches, collaborating with Product, Sales, Marketing, and Operations to maximize value and revenue growth.

Qualifications

• 7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles.
• Experience designing onboarding journeys, promo campaigns, and product launch support strategies.
• Deep expertise in driving acquisition, onboarding, conversion, and expansion campaigns in SaaS/tech.
• Hands-on with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms.
• Strong background in quantitative analysis and running a rigorous experimentation framework (A/B testing, multivariate testing).
• Strategic thinker capable of balancing creative campaign strategy with data-driven execution in a fast-paced environment.
• Excellent cross-functional communication skills with a history of influencing product and revenue teams.

Responsabilités

• Lifecycle Strategy & Campaign Development: design, execute, and scale lifecycle marketing strategies for onboarding, conversion, and expansion.
• In-Product Placements & PLG Initiatives: define in-product placements and experiences to guide activation and upgrades, support product launches.
• Experimentation & Optimization: own ongoing experimentation roadmap with A/B testing and measure activation/adoption.
• Cross-Functional Leadership: partner with Product, Design, Data/Analytics, and Sales to align on goals.

Connaissances

Growth marketing

Lifecycle marketing

PLG

SaaS marketing

A/B testing

Data-driven

Cross-functional collaboration

Outils

In-app messaging tools

Lifecycle marketing automation platforms

A/B testing tools

Description du poste

Leadout Capital is seeking a Senior Growth Marketing Manager to drive self-serve onboarding, user conversion, monetization, and account expansion using PLG and lifecycle marketing.

You will lead end-to-end campaign development across onboarding journeys, promo campaigns, and product launches, collaborating with Product, Sales, Marketing, and Operations to maximize value and revenue growth.