Senior Growth Marketer: Paid Acquisition & Lifecycle

Dovetail; Austin (TX); Vor Ort; USD 110.000 - 150.000; Vollzeit

Benefits dieser Stelle

Equity

401(k) plan

Four weeks leave

Zusammenfassung

Dovetail in Austin, TX is seeking a Growth Marketer to own paid acquisition and end‑to‑end email programs. You will partner with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Operations to design audiences, budgets, journeys, and lifecycle triggers that convert interest into qualified opportunities.

You'll lead with high‑intent search, account-targeted paid social, retargeting, and email programs, then expand into new channels as data supports the approach.

Qualifikationen

• Growth marketing experience in B2B SaaS with hands-on paid acquisition across Google Ads and LinkedIn Ads.
• Experience building segmented B2B email journeys and lifecycle campaigns, with deliverability and testing.
• Track record of managing meaningful budgets and driving pipeline or revenue improvements.
• Hands-on with AI tools (Claude, ChatGPT) and usable workflows that improve campaigns.
• Experience owning paid and lifecycle stack end-to-end including tagging, pixels, and reporting.

Aufgaben

• Own paid acquisition strategy, budget, targets, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and emerging channels.
• Build and optimize campaign structures, bids, audiences, and conversion paths; fix issues in-house.
• Own email and lifecycle marketing; design journeys from first signal to qualified opportunities; manage segmentation and deliverability.
• Collaborate with Creative and Product Marketing to iterate on messaging, formats, audiences, and offers.
• Improve post-click journeys with landing pages, forms, and experiments; own performance readouts and business impact.
• Build a high-velocity testing practice; set hypotheses, test channels, and scale successful ideas.
• Connect spend to pipeline with Revenue Ops and Data; build trustworthy tracking and dashboards.
• Design and operate AI-powered growth workflows and tooling with cross-functional teams.

Kenntnisse

Paid acquisition

Email lifecycle

Commercial ownership

AI fluency

Systems builder

Analytics judgment

Creative taste

Hands-on

Cross-functional

Bias to action

Analytics tools

Tools

Google Ads

LinkedIn Ads

Meta Ads

YouTube Ads

Programmatic

Jobbeschreibung

Dovetail in Austin, TX is seeking a Growth Marketer to own paid acquisition and end‑to‑end email programs. You will partner with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Operations to design audiences, budgets, journeys, and lifecycle triggers that convert interest into qualified opportunities.

You'll lead with high‑intent search, account-targeted paid social, retargeting, and email programs, then expand into new channels as data supports the approach.