Growth Marketing Architect - Remote, Equity

Dovetail; California; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Remote-friendly

L&D allowance

Wellness benefits

Generous leave

Job summary

Dovetail is hiring a Growth Marketer to own end-to-end paid acquisition and email lifecycle, partnering with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Operations to drive acquisition and lifecycle growth.

You’ll start with high-intent search and targeted paid social, then expand channels as data justifies it, and you’ll create repeatable systems for scalable impact. This senior IC role requires hands-on execution and cross-functional leadership.

Qualifications

• Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and LinkedIn Ads.
• Experience building segmented B2B journeys across nurture, campaign follow-up, re-engagement, and behavioral triggers.
• A track record of managing meaningful budgets and improving qualified pipeline, CAC, or revenue.
• Hands-on with modern AI tools such as Claude or ChatGPT, building workflows, agents, and prompts.
• Comfortable owning the paid and lifecycle stack end to end, including campaign taxonomy, conversion events, and reporting.
• You can interrogate funnel data, separate signal from noise, and act on evidence.
• You can judge message, hook, and landing-page experience and direct improvements.
• You audit accounts, build audiences, write ads, inspect tracking, and ship tests.
• You collaborate across Demand Gen, Product Marketing, Creative, Web, Revenue Ops, Data, Sales, and Eng.
• You prefer action and disciplined testing to learn from real behavior.

Responsibilities

• Own paid acquisition: set channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and emerging channels.
• Build and optimize campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths.
• Own email and lifecycle marketing: build journeys from first signal to qualified opportunities, including nurture, triggers, and campaign follow-up.
• Turn performance into better creative: partner with Creative and Product Marketing to learn and improve campaigns.
• Improve the post-click journey: collaborate with Web to ship landing pages, forms, and experiments.
• Build a high-velocity testing practice: set hypotheses, test channels, audiences, offers, landing pages, and email journeys.
• Connect spend to pipeline: work with Revenue Ops and Data on tracking, attribution, dashboards, and feedback loops.
• Build an AI-powered growth system: design workflows, prompts, agents, and tooling to automate repetitive work.

Skills

Paid acquisition

Email marketing

Commercial ownership

AI fluency

Systems & tooling

Analytical judgment

Creative taste

Hands-on in the weeds

Cross-functional collaboration

Bias to action

Tools

Google Analytics

Segment

HubSpot

Salesforce

Job description

Dovetail is hiring a Growth Marketer to own end-to-end paid acquisition and email lifecycle, partnering with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Operations to drive acquisition and lifecycle growth.

You’ll start with high-intent search and targeted paid social, then expand channels as data justifies it, and you’ll create repeatable systems for scalable impact. This senior IC role requires hands-on execution and cross-functional leadership.