Growth Marketer, B2B SaaS: End-to-End Acquisition

Dovetail; Lansing (MI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Base salary + options

401(k)

Health benefits

Paid time off

Job summary

Dovetail is hiring a Growth Marketer to own paid acquisition and email end-to-end, partnering with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Operations. You’ll set channel strategy, budgets, audiences, and journey architectures to drive high-intent prospects into qualified opportunities.

This senior IC role emphasizes building scalable, repeatable growth systems. You’ll start with high-intent search, account-targeted paid social, retargeting, and email programs, then expand

Qualifications

• Experience in growth or performance marketing, ideally in B2B SaaS.
• Experience building and optimizing paid acquisition across Google Ads and LinkedIn Ads.
• Experience with email marketing and lifecycle automation for B2B buyers.
• Demonstrated budget ownership and ability to scale qualified pipeline and revenue.
• Hands-on with AI tools and practical workflows to improve campaigns.
• Strong analytical skills and ability to interpret funnel data and attribution.
• Proven collaboration across Demand Gen, Product Marketing, Creative, Web, and Data teams.

Responsibilities

• Own paid acquisition strategy, budget, targets, and testing roadmap across channels.
• Run hands-on campaigns, optimize structures, bids, audiences, and landing pages.
• Own email and lifecycle journeys from nurture to opportunity.
• Collaborate with Creative and Product Marketing to improve ad performance and learnings.
• Improve post-click journey with landing pages and conversion testing.
• Build a rapid testing practice with clear hypotheses and decision rules.
• Link spend to pipeline with dashboards and attribution tracking.
• Design and operate AI-powered growth workflows and tooling.

Skills

Paid acquisition

Email marketing

Lifecycle marketing

Budget ownership

AI fluency

Analytics

Creative judgment

Hands-on implementation

Cross-functional collaboration

Bias to action

Tools

Google Analytics

Segment

HubSpot

Salesforce

SQL

Job description

Dovetail is hiring a Growth Marketer to own paid acquisition and email end-to-end, partnering with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Operations. You’ll set channel strategy, budgets, audiences, and journey architectures to drive high-intent prospects into qualified opportunities.

This senior IC role emphasizes building scalable, repeatable growth systems. You’ll start with high-intent search, account-targeted paid social, retargeting, and email programs, then expand