Senior Growth Funnel Lead – Conversion & Optimization

Novo Nordisk A/S; Plainsboro Township (NJ); On-site; USD 120,000 - 171,000; Full time

Job summary

Novo Nordisk A/S in Plainsboro, NJ is seeking a Senior Manager of Funnel Performance & Optimization to lead the end-to-end consumer funnel and drive conversion. You will define measures, identify drop-offs, size opportunities and manage the prioritized optimization agenda with cross-functional teams.

This role partners with Insights & Analytics, Journey Design, CRM, and Brand teams to ensure interventions are rigorously tested and that learnings translate into measurable business impact.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics or related field; master's degree preferred.
• 6+ years in growth, conversion-rate optimization, performance marketing or lifecycle marketing, with direct ownership of a funnel metric.
• Hands-on experimentation: designed, launched and read a high volume of tests.
• Fluent with product and web analytics and experimentation platforms; comfortable in SQL or working through analysts.
• Experience prioritizing a backlog by opportunity size with a model you can show.
• Pharmaceutical experience not required; growth experience in tech/fintech/digital health/ marketplace or insurance is valuable.

Responsibilities

• Own the end-to-end funnel performance across consumer stages and KPIs.
• Identify and size the most significant drop-off points and opportunities.
• Prioritize the optimization roadmap based on impact, confidence, urgency and effort.
• Translate opportunities into briefs for Journey Design, Behavioral Science and execution teams.
• Lead the experimentation portfolio: backlog, measurement approach and readouts.
• Mobilize cross-functional execution across teams to implement prioritized interventions.
• Connect demand to conversion by aligning acquisition with consumer experiences.
• Measure impact, learn from tests and continuously re-prioritize opportunities.
• Create regular visibility of funnel performance for leadership.

Skills

Growth optimization

Funnel optimization

Conversion-rate optimization

Performance marketing

Lifecycle marketing

Experiment design

Web analytics

SQL

Education

Bachelor's degree in Business/Marketing/Analytics

Master's degree preferred

Tools

SQL

Job description

Novo Nordisk A/S in Plainsboro, NJ is seeking a Senior Manager of Funnel Performance & Optimization to lead the end-to-end consumer funnel and drive conversion. You will define measures, identify drop-offs, size opportunities and manage the prioritized optimization agenda with cross-functional teams.

This role partners with Insights & Analytics, Journey Design, CRM, and Brand teams to ensure interventions are rigorously tested and that learnings translate into measurable business impact.