Senior Manager of Funnel Performance & Optimization

BioSpace; Plainsboro Township (NJ); On-site; USD 120,000 - 171,000; Full time

Job summary

Novo Nordisk is seeking a Senior Manager of Funnel Performance & Optimization in Plainsboro, NJ. This role owns the consumer funnel performance, defines progression metrics, and drives a prioritized optimization agenda across execution teams to improve conversion.

You will partner with Analytics, Journey Design, Behavioral Science, CRM, and brand teams to diagnose friction, design interventions, and measure impact. Travel 20-30% is required.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics or related field.
• 6+ years in growth, conversion-rate optimization, performance marketing or lifecycle marketing.
• Demonstrated track record moving a conversion metric with measurable impact.
• Hands-on experimentation: designed, launched and analyzed tests at scale.
• Fluent with product and web analytics; comfortable leveraging SQL or collaborating with analysts.
• Experience prioritizing a backlog by opportunity size and impact.

Responsibilities

• Own the end-to-end funnel performance, defining stages and KPIs across consumer intent to sustained engagement.
• Identify top friction points, quantify opportunities and prioritize high-value conversions.
• Maintain a prioritized funnel optimization roadmap with impact, confidence, urgency and effort criteria.
• Translate opportunities into briefs for Journey Design, Behavioral Science, CRM and other teams.
• Lead the experimentation portfolio: backlog, measurement approach and readouts; ensure rigorous, actionable results.
• Collaborate across cross-functional teams to move interventions into execution and clarify ownership.

Skills

Growth

Conversion-Rate Optimization

Analytics

Experimentation

Backlog Prioritization

Education

Bachelor's degree in Business, Marketing, Analytics or related field

Tools

SQL

Analytics Platforms

Job description

About The Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision‑making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviours. Our ‘test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human‑centered design pull you in? Are you ready to experiment with us?

The Position

Every month, consumers enter the journey with clear intent and then encounter friction across access, prescription, fulfillment, onboarding and ongoing engagement. This role exists to identify where the biggest opportunities are, mobilise the right teams against them, and prove what improves conversion.

The Senior Manager, Funnel Performance & Optimization

The Senior Manager, Funnel Performance & Optimization owns the performance of the consumer funnel. You will define how progression is measured, identify and quantify the most important drop‑off points, size the opportunity behind them, and build the prioritized optimization agenda that focuses the organization on the highest‑value problems.

This is a growth and conversion role inside the business, not an analytics, journey‑design or behavioural‑science role. Insights & Analytics provides the data, infrastructure and analytical expertise. Journey Design and Behavioural Science help diagnose consumer friction and design the interventions most likely to address it. You connect those capabilities to business performance: defining the problem, establishing the opportunity and success measure, prioritising what gets tackled, coordinating experimentation across execution teams, and determining whether the intervention worked.

Success means creating a disciplined cycle of measure, prioritise, diagnose, test, learn and improve, and continuously raising the performance of the end‑to‑end consumer funnel.

Relationships

Reports to the Director of Customer Experience & Conversion Excellence. This is an individual‑contributor role that leads analytics and experimentation workstreams and manages related vendors. It has no direct reports. Works with Insights & Analytics, martech, Omnichannel, brand teams, MAPA, IT and Digital, and Finance.

Essential Functions

Own Funnel Performance: Define and maintain the end‑to‑end funnel, stages and business KPIs across consumer intent, access, prescription, fulfillment, onboarding and sustained engagement. Establish a clear view of how consumers progress and where performance is changing.

Identify and Size Opportunities: Find the most significant points of drop‑off and friction, quantify the consumer and business opportunity behind them, and distinguish meaningful conversion opportunities from noise.

Prioritise the Optimization Agenda: Maintain a prioritized funnel optimization roadmap based on expected impact, confidence, urgency and effort. Create clarity on which problems the organization should address first and why.

Translate Opportunities into Actionable Briefs: Turn identified funnel opportunities into clear briefs for Journey Design, Behavioural Science, CRM, App & Web, Membership, brand, access and other execution teams, defining the performance problem, target behaviour, opportunity size, hypothesis and success measure.

Lead the Experimentation Portfolio: Own the conversion experiment backlog, prioritisation, measurement approach and performance readout. Partner with Journey Design, Behavioural Science and channel owners on intervention and test design, ensuring experiments have clear hypotheses, appropriate rigor and actionable results.

Mobilise Cross‑Functional Execution: Work across teams that own different stages and consumer surfaces to move priority interventions into execution, clarify ownership and dependencies, create momentum, and elevate barriers when required.

Connect Demand to Conversion: Partner with brand and Omnichannel teams to understand the quality and intent of incoming demand and ensure acquisition activity connects to consumer experiences that support progression through the funnel.

Measure Impact and Reprioritise: Determine whether interventions produced meaningful improvement, separate correlation from impact where possible, capture learnings from both successful and unsuccessful tests, and continuously redirect effort toward the highest‑return opportunities.

Create Performance Visibility: Establish a regular view of funnel performance for CMES leadership that shows where performance is improving or declining, the opportunities currently being addressed, what has been learned, and what the organization should do next.

Physical Requirements

20-30 % overnight travel required and based out of our Plainsboro, NJ HQ.

Qualifications

Bachelor's degree in Business, Marketing, Analytics or related field; master's degree preferred

6+ years in growth, conversion‑rate optimisation, performance marketing or lifecycle marketing, with direct ownership of a funnel metric (activation, conversion or retention)

Demonstrated track record moving a conversion metric - you can say by how much, on what, and how you knew

Hands‑on experimentation: you have designed, launched and read a high volume of tests, and shut down the ones that did not work

Fluent with product and web analytics and experimentation platforms; comfortable in SQL or working through analysts to get answers quickly

Experience prioritising a backlog by opportunity size, with a model you can show

Experience with multi‑step funnels involving third parties (payments, identity verification, insurance, prescriptions, onboarding) valued

Pharmaceutical experience is not required. Growth experience from consumer technology, fintech, digital health, marketplaces, subscription or insurance industries is what this role needs.

The base compensation range for this position is $120,000 to $171,000. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long‑term incentive compensation and or company vehicles depending on the position's level or other company factors.

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex‑able vacation policy, and paren‑tal leave policy.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

Novo Nordisk is an equal opportunity employer.

Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long‑term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long‑term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.