Patient Strategy & Engagement Director

Novo Nordisk A/S; Plainsboro Township (NJ); Presencial; USD 180.000 - 240.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits

Life insurance

Disability insurance

401(k) plan

Flexible spending accounts

Employee assistance program

Tuition reimbursement

Voluntary benefits

Sick time policy

Vacation policy

Parental leave

Descripción de la vacante

Novo Nordisk in Plainsboro, NJ, is seeking an Associate Patient Strategy and Engagement Director to shape an insights-driven consumer marketing strategy and advise omnichannel execution. The role focuses on optimizing patient engagement, brand consistency, and strategic differentiation across therapy areas, reporting to the US Brand Lead for EFX.

You will collaborate with sales, medical, regulatory, MAPA, COEs and other teams to develop and implement consumer experiences, ensuring impactful

Formación

• 10+ years of experience in sales, brand management or marketing within pharma.
• Proven knowledge of pharma industry and market dynamics.
• Strong ability to translate insights into customer experiences.

Responsabilidades

• Define pre-launch and launch consumer objectives and activation plans.
• Support brand/therapy area persona, messaging and campaigns.
• Advise on competitive strategy and lead development of brand plans for endorsement.
• Map patient journeys and identify touchpoints to improve the experience.
• Identify patient segments using market data and analytics.
• Translate brand goals into omnichannel customer engagement plans.
• Establish and report KPIs to drive data-driven improvements.
• Drive test-and-learn initiatives with cross-functional teams.
• Collaborate with agencies to ensure consistent brand messaging.

Conocimientos

Brand strategy

Omnichannel marketing

Market research

Stakeholder management

Data analysis

Descripción del empleo

Novo Nordisk in Plainsboro, NJ, is seeking an Associate Patient Strategy and Engagement Director to shape an insights-driven consumer marketing strategy and advise omnichannel execution. The role focuses on optimizing patient engagement, brand consistency, and strategic differentiation across therapy areas, reporting to the US Brand Lead for EFX.

You will collaborate with sales, medical, regulatory, MAPA, COEs and other teams to develop and implement consumer experiences, ensuring impactful