Head of Conversion & Growth Experimentation

Housecall Pro; United States; Remote; USD 134,000 - 162,000; Full time

Benefits offered by this job

Health insurance

Employee assistance program

401(k)

Flexible time off

Paid parental leave

Tech reimbursement

Equity

Job summary

Housecall Pro seeks a Senior Manager of Conversion Rate Optimization to lead the strategy and execution of our digital optimization efforts. You will guide a high-performing team, manage a portfolio of A/B and multivariate tests, and align experimentation with lead quality and growth metrics.

You will collaborate across Performance Marketing, Brand, Content, Product Marketing, Design, Analytics, Product, and Engineering to improve onboarding, pages, and journeys.

Qualifications

• 8+ years in conversion rate optimization, growth marketing, digital experimentation, or related field.
• Advanced expertise in hypothesis testing, power analysis, sample sizing, significance, and test validity.
• Experience with analytics platforms and website optimization tools (e.g., Optimizely, GA4, Hotjar, FullStory, Contentsquare).
• Proven ability to connect experimentation to lead quality, acquisition efficiency, or revenue outcomes.
• Experience influencing cross-functional stakeholders on experimentation infrastructure and strategy.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics or equivalent work experience.
• Proven experience leveraging AI tools to improve team efficiency and results.

Responsibilities

• Lead the CRO strategy and annual roadmap for the website and digital properties.
• Manage and develop a high-performing CRO team with clear ownership and coaching.
• Direct a portfolio of A/B and multivariate experiments across pages, forms, messaging, CTAs, and site structure.
• Establish a research strategy using behavioral analytics, funnel analysis, user feedback, and usability studies.
• Shape landing page and journey strategy across paid and organic channels with cross-functional partners.
• Drive cross-functional improvements to navigation, performance, trust signals, and mobile experiences.
• Influence roadmaps across Product, Engineering, Design, Analytics, and Marketing Ops for experimentation infrastructure.
• Define a measurement framework linking experiments to qualified leads and growth objectives.
• Establish scalable standards for experiment intake, prioritization, QA, statistics, and knowledge sharing.
• Foster an organization-wide culture of experimentation and data-driven decision making.

Skills

Conversion optimization

Growth marketing

Experimentation

Analytics

Strategy

AI automation

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Optimizely

VWO

GA4

Hotjar

FullStory

Contentsquare

Job description

Housecall Pro seeks a Senior Manager of Conversion Rate Optimization to lead the strategy and execution of our digital optimization efforts. You will guide a high-performing team, manage a portfolio of A/B and multivariate tests, and align experimentation with lead quality and growth metrics.

You will collaborate across Performance Marketing, Brand, Content, Product Marketing, Design, Analytics, Product, and Engineering to improve onboarding, pages, and journeys.