Senior Growth Lead: Lead-to-Sale & Conversion Optimizer

MDVIP; Boca Raton (FL); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Real ownership from day one

Healthcare mission

Competitive compensation

Comprehensive benefits

Positive work environment

Job summary

MDVIP is seeking a Lead-to-Sale Sr. Manager to drive conversion improvements across marketing, sales, CRO, and product.

You will own the middle and lower funnel, turning marketing-generated leads into paid annual memberships, working across organic, paid, local, and referral channels to optimize enrollment. The role sits at the intersection of marketing and sales, focusing on end-to-end processes and experimentation to lift enrollment.

Qualifications

• 3–5+ years of experience in growth marketing, demand generation, or conversion rate optimization, with at least 3 years focused on lead-to-sale or lead-to-revenue funnel ownership within healthcare, wellness, subscription, or membership-based models.
• Proven track record managing initiatives across multiple acquisition channels (organic, paid, local/referral).
• Proven ability to improve lead-to-sale/lead-to-close conversion rates in a setting with a defined sales team or contact center handoff.
• Excellent written and verbal communication with ability to present options, prioritize, and convey sales impact.
• Strong analytical skills for funnel/conversion reporting; proficient with Excel and PowerPoint.
• Experience with marketing automation platforms (Marketo) and analytics tools (GA4, Looker Studio).

Responsibilities

• Own the lead-to-sale conversion funnel across all channels from marketing qualified lead to paid enrollment.
• Improve sales rate for leads landing on the website across channels.
• Identify friction points in lead-to-enrollment journey and drive cross-functional initiatives to resolve them.
• Manage a cross-functional roadmap of lead-to-sale initiatives with clear milestones and measurement.
• Partner with Organic Growth and paid acquisition teams to ensure lead capture quality and on-site messaging supports conversion goals.
• Collaborate with Membership Sales to optimize messaging and handoffs to drive close rates.
• Work with Lifecycle Marketing/CRM to optimize lead nurture outreach through calls, email, and SMS.
• Track and report sales-rate KPIs by channel and maintain accurate pipeline records.
• Influence CRM workflows (Salesforce, Marketo) for lead status and reporting.
• Forecast weekly/monthly/quarterly membership sales using Marketing Analytics tools.

Skills

Growth marketing

Demand generation

Conversion rate optimization

Lead-to-sale/revenue funnel

Cross-channel coordination

Analytics and reporting

Excel

PowerPoint

Marketo

Salesforce

GA4

Looker Studio

Tools

Marketo

Salesforce

GA4

Looker Studio

Job description

MDVIP is seeking a Lead-to-Sale Sr. Manager to drive conversion improvements across marketing, sales, CRO, and product.

You will own the middle and lower funnel, turning marketing-generated leads into paid annual memberships, working across organic, paid, local, and referral channels to optimize enrollment. The role sits at the intersection of marketing and sales, focusing on end-to-end processes and experimentation to lift enrollment.