Senior Growth Architect, B2B SaaS Demand Gen

Nemetschek; Northern (KY); On-site; USD 154,000 - 192,000; Full time

Benefits offered by this job

Competitive pay

401K

BetterUp Care

LinkedIn Learning

Education reimbursement

Work-life balance

Job summary

Bluebeam, a Nemetschek company, seeks a Senior Growth Architect to drive demand generation across brands and translate strategy into hands-on growth plans. You will lead paid media, lifecycle marketing, ABM, and market expansion while aligning with Sales and Product Marketing to meet business goals.

You will run multichannel campaigns, analyze performance, and optimize tests to scale impact, mentoring teams and surfacing opportunities to leadership.

Qualifications

• 5+ years in management consulting or B2B marketing leading segmentation/targeting, demand gen, and lead optimization.
• Experience scaling customer acquisition, engagement, conversion, and retention through digital and integrated marketing programs.
• Experience planning, launching, and optimizing multi-channel growth initiatives in an agency, consulting, or in-house environment.

Responsibilities

• Partner with the Principal Growth Architect and brand teams to translate demand strategy into actionable growth plans.
• Plan, launch, optimize, and analyze demand generation initiatives across paid media, lifecycle marketing, and targeted plays.
• Define, run, analyze, and optimize A/B, multivariate, and matched-market tests to maximize performance.
• Serve as the day-to-day demand-gen partner for assigned brands and coordinate with marketing, Sales, CS, agencies, and shared teams to align activity with objectives.
• Surface material opportunities, risks, and resource needs to leadership.
• Measure and report performance by channel and tactic using KPIs like pipeline, conversion, CAC, ROI, retention, and LTV.
• Guide delivery across internal and external partners while completing priority work as needed.
• Document and share effective tactics and repeatable practices across brands and the broader organization.

Skills

Demand generation

B2B marketing

Campaign analysis

Multi-channel marketing

A/B testing

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

DSPs

Marketing automation

CRM

Analytics tools

Job description

Bluebeam, a Nemetschek company, seeks a Senior Growth Architect to drive demand generation across brands and translate strategy into hands-on growth plans. You will lead paid media, lifecycle marketing, ABM, and market expansion while aligning with Sales and Product Marketing to meet business goals.

You will run multichannel campaigns, analyze performance, and optimize tests to scale impact, mentoring teams and surfacing opportunities to leadership.