Senior Growth Architect

Nemetschek; Northern (KY); On-site; USD 154,000 - 192,000; Full time

Benefits offered by this job

Competitive pay

401K

BetterUp Care

LinkedIn Learning

Education reimbursement

Work-life balance

Job summary

Bluebeam, a Nemetschek company, seeks a Senior Growth Architect to drive demand generation across brands and translate strategy into hands-on growth plans. You will lead paid media, lifecycle marketing, ABM, and market expansion while aligning with Sales and Product Marketing to meet business goals.

You will run multichannel campaigns, analyze performance, and optimize tests to scale impact, mentoring teams and surfacing opportunities to leadership.

Qualifications

• 5+ years in management consulting or B2B marketing leading segmentation/targeting, demand gen, and lead optimization.
• Experience scaling customer acquisition, engagement, conversion, and retention through digital and integrated marketing programs.
• Experience planning, launching, and optimizing multi-channel growth initiatives in an agency, consulting, or in-house environment.

Responsibilities

• Partner with the Principal Growth Architect and brand teams to translate demand strategy into actionable growth plans.
• Plan, launch, optimize, and analyze demand generation initiatives across paid media, lifecycle marketing, and targeted plays.
• Define, run, analyze, and optimize A/B, multivariate, and matched-market tests to maximize performance.
• Serve as the day-to-day demand-gen partner for assigned brands and coordinate with marketing, Sales, CS, agencies, and shared teams to align activity with objectives.
• Surface material opportunities, risks, and resource needs to leadership.
• Measure and report performance by channel and tactic using KPIs like pipeline, conversion, CAC, ROI, retention, and LTV.
• Guide delivery across internal and external partners while completing priority work as needed.
• Document and share effective tactics and repeatable practices across brands and the broader organization.

Skills

Demand generation

B2B marketing

Campaign analysis

Multi-channel marketing

A/B testing

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

DSPs

Marketing automation

CRM

Analytics tools

Job description

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At Bluebeam,a Nemetschek company, we empower people toadvancethe way the world is built. We create smart software solutions that make construction sites more efficient, connected and safe and improve the lives of design and construction professionals everywhere.

The Senior Growth Architect supports demand generation across a focused portfolio of Nemetschek's divisional brands. Working closely with Sales & Marketing leadership across brands, this role translates overall demand strategy, priorities, and standards into brand-specific growth plans and hands‑on execution.

About the Role:

• Partner with the Principal Growth Architect and assigned brand teams to translate demand strategy, priorities, and standards into actionable growth plans tailored to each brand and their goals.
• Plan, launch, optimize, and analyze demand generation initiatives across relevant channels alongside functional leads, including but not limited to paid media (e.g., SEM, paid social, email, web, display), lifecycle marketing (e.g., nurture programs, expansion motions), and targeted plays (e.g., ABM, market expansion)
• Define, run, analyze, and optimize A/B, multivariate, and matched‑market tests to maximize performance and scale potential.
• Serve as the day‑to‑day demand‑generation partner for assigned brands and coordinate with brand marketing, Product Marketing, Sales, Customer Success, agencies, and shared marketing teams to align activity with business objectives and lead follow‑up.
• Turn campaign, funnel, customer, and market insights into clear actions and recommendations; surface material opportunities, risks, and resource needs to the Principal Growth Architect, VP of Demand Gen, and brand leadership.
• Measure and report performance by channel and tactic using shared KPIs, including pipeline contribution, conversion, CAC, ROI, retention, and LTV.
• Guide delivery across internal specialists, agencies, vendors, and shared‑service partners while directly completing priority work where needed.
• Document and share effective tactics, insights, and repeatable practices across assigned brands and the broader demand‑generation organization.

About You:

• 5+ years in management consulting or B2B marketing (preferably in technology/SaaS) leading segmentation/targeting, demand gen, and lead optimization.

Experience scaling customer acquisition, engagement, conversion, and retention through digital and integrated marketing programs.

Experience planning, launching, and optimizing multi‑channel growth initiatives in an agency, consulting, or in‑house environment.

Highly organized, with strong project management, communication, stakeholder‑management , and cross‑functional collaboration skills.

Demonstrated ability to use funnel , campaign , and customer data to generate actionable insights and optimize growth performance.

Experience developing hypotheses, running experiments, interpreting results, and applying learnings to improve performance.

Ability to independently drive assigned brand work while operating within shared demand strategy, priorities, measurement standards, and best practices.

Ability to coordinate agencies, vendors, shared marketing resources, and cross‑functional partners without direct supervisory responsibility.

Experience with key platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, DSPs, marketing automation, CRM, and analytics tools.

What we offer:

• People‑focused, entrepreneurial culture with the backing of a stable, global, corporate entity – The Nemetschek Group
• Competitive compensation and benefits package
• Fully vested 401K right from the day you start
• Free & unlimited access to BetterUp Care, a well‑being platform
• Work‑life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
• Opportunity for continuous professional development
• Free & unlimited access to LinkedIn Learning
• Up to $5K annual education reimbursement (after 1 year tenure)

Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.

About Bluebeam:

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying jobsites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer‑focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany and the UK.

Come design and build your future with us!

Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

Base pay offered will depend upon qualifications and other operational considerations. Base pay is one part of Bluebeam’s Total Rewards program, which seeks to compensate and recognize employees for their work. Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non‑sales position are eligible for a bonus under the terms of an applicable bonus plan. Additionally, Bluebeam provides best in class benefits, with health and welfare benefits and paid time off. Bluebeam is a growing company with many opportunities. If this role and/or pay range is not an exact fit, we still encourage you to apply.

The base pay range for this position is: $153,800-$192,300.