Senior Global Partner Marketing Lead

A-LIGN Compliance and Security, Inc.; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Healthcare, Dental, and Vision

401(k) Plan with Employer Matching

Generous Paid Time Off

Certification Reimbursement

Home Office Reimbursement

Personalized Career Coaching

Vacation Bonus

Job summary

A-LIGN Compliance and Security, Inc. seeks a Senior Manager, Partner Marketing to plan and execute global partner programs across GRC, MSP, US Federal, technology and alliances.

You will lead a small team, drive end-to-end campaigns, and measure impact on pipeline with cross-functional partners. This hands-on role requires 7+ years in B2B marketing, 2+ years in people management, and strong experience with Salesforce and marketing automation platforms.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field; MBA preferred
• 7+ years of B2B marketing experience, including 3+ years in partner, channel, or alliance marketing within SaaS, cybersecurity, or professional services; GRC, compliance, or US Federal partner marketing experience preferred.
• 2+ years of people management experience with a track record of coaching and developing marketing team members.
• Proven success executing partner marketing campaigns and programs that deliver measurable partner-sourced and partner-influenced pipeline.
• Experience managing a marketing program budget and tracking ROI; experience with MDF and co-marketing programs preferred.
• Hands-on experience across multiple partner types, with depth in referral and channel partners and marketing to, through, and with partners.
• Advanced proficiency in Salesforce and marketing automation platforms (e.g., HubSpot, Marketo); experience with PRM tools and partner attribution preferred.
• Experience with Asana or other project management tools.

Responsibilities

• Build and execute the annual partner marketing plan with targets for the program across GRC, MSP, US Federal, technology and alliance partners.
• Own the day-to-day marketing execution of the partner program relaunch, including launch campaigns, partner communications, and enablement content.
• Plan and deliver marketing support for the new reseller motion, including reseller campaigns and co-branded assets.
• Manage relationships and joint plans for key partners, coordinating with partner marketing teams to support shared pipeline goals.
• Oversee the partner marketing program budget, track spend by partner, and optimize allocations; roll out MDF programs as the program matures.
• Create and maintain partner marketing campaign playbooks, asset libraries, and enablement toolkits.
• Track and report partner marketing performance and ROI; deliver regular performance updates to Marketing leadership.
• Align with Partnerships, Sales, and CAMs to support referral, co-sell, and reseller motions and provide marketing insights.
• Collaborate with Product Marketing and Brand to ensure consistent partner positioning and messaging.
• Work with Field Marketing on events and experiences with partners to drive measurable pipeline.
• Lead a team of two to three partner marketing direct reports, coaching and developing them while owning relationships for key partners.

Skills

Execution focus

Relationship building

Data-driven

People management

Strong communicator

Time-zone coordination

Cross-functional collaboration

Education

Bachelor's degree in marketing, communications, business, or related field

MBA preferred

Tools

Salesforce

HubSpot

Marketo

PRM tools

Asana

Job description

A-LIGN Compliance and Security, Inc. seeks a Senior Manager, Partner Marketing to plan and execute global partner programs across GRC, MSP, US Federal, technology and alliances.

You will lead a small team, drive end-to-end campaigns, and measure impact on pipeline with cross-functional partners. This hands-on role requires 7+ years in B2B marketing, 2+ years in people management, and strong experience with Salesforce and marketing automation platforms.