Senior Manager, Partner Marketing

A-LIGN; United States; Remote; USD 120,000 - 165,000; Full time

Benefits offered by this job

Healthcare, Dental & Vision benefits

Employer-paid life and disability

Employee Assistance Program

Pet Insurance

401(k) with employer matching

Competitive bonus structure

Home office reimbursement

Certification reimbursement

Career coaching

Paid time off

Vacation bonus

Summer hours

Job summary

A-LIGN is seeking a Senior Manager, Partner Marketing to plan and execute global partner programs, driving pipeline and revenue through a hands-on, player-coach approach. You will lead a small team and own relationships with key partners while coordinating with Marketing, Partnerships, and Sales.

You will relaunch the partner program, support the reseller motion, and manage campaigns, content, and events to deliver measurable outcomes across GRC, MSP, US Federal, technology, and alliance

Qualifications

• 7+ years of B2B marketing experience, including 3+ years in partner, channel, or alliance marketing in SaaS
• 2+ years of people management experience with coaching and developing team members
• Proven success executing partner marketing campaigns delivering measurable partner-sourced and partner-influenced pipeline
• Experience managing a marketing program budget and ROI tracking; MDF/co-marketing experience preferred
• Hands-on across multiple partner types, depth in referral and channel partners, and collaboration with technology/alliance partners
• Advanced proficiency in Salesforce and marketing automation platforms (HubSpot, Marketo); experience with PRM tools
• Experience with Asana or other project management tools

Responsibilities

• Build and execute the annual partner marketing plan with targets for GRC, MSP, US Federal, technology and alliance partners, and the reseller program
• Own day-to-day marketing execution of the partner program relaunch, including launch campaigns and enablement content
• Plan and deliver marketing support for the new reseller motion with co-branded assets
• Manage marketing relationships and joint plans for assigned key partners
• Budget management of the partner marketing program with spend tracking and ROI reporting
• Develop partner marketing playbooks, asset libraries, and enablement toolkits
• Track and report partner marketing performance and ROI to leadership
• Align with Partnerships, Sales, and CAMs to support referral, co-sell, and reseller motions
• Collaborate with Product Marketing, Corporate Marketing, and Field Marketing for consistent partner messaging
• Plan in-person and digital partner events and experiences to deepen relationships and pipeline
• Lead a team of 2–3 partner marketing staff, providing coaching and coordinating agency/vendor support

Skills

Execution-focused marketer

Relationship builder

Data-driven

People management

Excellent communicator

Highly organized

Cross-time-zone collaboration

Education

Bachelor’s degree in marketing, communications, business

MBA preferred

Tools

Salesforce

HubSpot

Marketo

PRM tools

Asana

Job description

Senior Manager, Partner Marketing### Senior Manager, Partner MarketingApply: US - Remote: Full time: Posted Yesterday: JR100104# **About the Role**The Senior Manager, Partner Marketing will plan and execute A-LIGN’s global partner marketing programs, helping scale the measurable engine for pipeline and revenue through our partner ecosystem. This is a hands-on, player-coach role for a marketer who can turn strategy into action, run programs end-to-end, and lead a team of two to three marketers who each own the relationships and programs for an assigned set of partners, while personally owning the relationships and programs for a set of key partners. You will execute partner marketing for A-LIGN’s GRC, MSP, US Federal, technology, and alliance partner ecosystem, supporting the relaunch of the A-LIGN partner program and the new reseller motion, working closely with Marketing, Partnerships, and Sales to deliver against priorities set by Marketing leadership and Partnerships and to measure and report on program contribution to pipeline.# **Reports to**Senior Vice President, Marketing# **Pay Classification**Full-Time, Exempt# **Responsibilities*** Build and execute A-LIGN’s annual partner marketing plan in collaboration with Partnerships and against the targets set for the program, translating priorities into campaigns, timelines, and KPIs across GRC, MSP, and US Federal referral partners, technology and alliance partners, and the emerging reseller program* Own the day-to-day marketing execution of the A-LIGN partner program relaunch in close coordination with Partnerships, including launch campaigns, partner communications, and enablement content* Plan and deliver marketing support for the new reseller motion, including reseller-specific campaigns, co-branded assets, and enablement content* Own the marketing relationships, joint plans, and activities for an assigned set of A-LIGN’s key GRC, MSP, Federal, technology, and alliance partners, building strong working relationships with partner marketing teams and executing joint marketing plans that support shared pipeline goals* Manage the partner marketing program budget day to day against the plan set by the SVP, Marketing, tracking spend and performance by partner and program and recommending reallocation to leadership; support the rollout of co-marketing or market development fund (MDF) programs as the program matures* Build and maintain partner marketing campaign playbooks, co-branded asset libraries, and enablement toolkits aligned to the program structure owned by Partnerships, driving consistency and speed across the partner ecosystem* Track and report on partner marketing performance; measure program contribution to the partner-sourced and partner-influenced pipeline targets owned by Sales and Partnerships and to partner activation and engagement goals, and deliver regular performance and ROI reporting to Marketing leadership* Align with Partnerships, Sales, and Channel Account Managers (CAMs) to align marketing to referral, co-sell, and reseller motions, contributing partner marketing insights to pipeline reviews and quarterly business reviews* Collaborate with Product Marketing, Corporate Marketing, Demand Generation, Field Marketing, and Brand to ensure consistent partner positioning, messaging, and joint solution narratives* Work with Field Marketing to execute in-person and digital buyer-facing events and experiences with partners that drive measurable pipeline* Plan and execute in-person and digital partner-facing events and experiences, from webinars and thought leadership programs to partner summits and networking experiences, that deepen relationships and drive measurable outcomes, directly executing activities for the partners this role owns and leading the team in executing activities for their assigned partners* Manage, coach, and develop a team of two to three partner marketing direct reports, setting priorities, reviewing plans and results, and holding them accountable for the partners and programs each is assigned, while personally owning the relationships and programs for a set of key partners; coordinate agency and vendor support as needed# **Minimum Qualifications**## EDUCATION* Bachelor’s degree in marketing, communications, business, or related field; MBA preferred## EXPERIENCE* 7+ years of B2B marketing experience, including 3+ years in partner, channel, or alliance marketing within SaaS, cybersecurity, or professional services; GRC, compliance, or US Federal partner marketing experience preferred* 2+ years of people management experience, with a track record of coaching and developing marketing team members* Proven success executing partner marketing campaigns and programs that deliver measurable partner-sourced and partner-influenced pipeline* Experience managing a marketing program budget and tracking ROI; experience with MDF and co-marketing programs preferred* Hands-on experience across multiple partner types, with depth in referral and channel partners (such as consultancies and MSPs) and working experience with technology and alliance partners, including marketing to, through, and with partners* Advanced proficiency in Salesforce and marketing automation platforms (e.g., HubSpot, Marketo); experience with partner relationship management (PRM) tools and partner attribution preferred* Experience with Asana or other project management tools ## SKILLS* Execution-focused marketer who connects partner marketing programs to business outcomes, balancing near-term pipeline impact with longer-term partner growth* Strong relationship builder: earns credibility with partner and internal stakeholders and influences outcomes without direct authority* Data-driven and accountable: tracks clear KPIs, uses performance insights to optimize programs, and focuses on outcomes, not activities* Hands-on people manager who coaches and develops team members while staying close to the work* Exceptional written and verbal communicator, comfortable presenting program plans and results to leadership and partner audiences* Highly organized operator who manages multiple partners, campaigns, and workstreams simultaneously with strong attention to detail* Comfortable working across time zones and regions in a fast-paced, high-growth, global environment# **Benefits*** Healthcare, Dental, and Vision Benefits* Employer Paid Life Insurance and Disability Insurance* EAP - Employee Assistance Program* Pet Insurance* 401(k) Plan with Employer Matching* Competitive Bonus Structure* Home Office Reimbursement* Certification Reimbursement* Personalized Career Coaching* Generous Paid Time Off* Paid Office Closure December 25-January 1* Vacation Bonus* Summer Hours# **About A-LIGN**A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.# **Come Work for A-LIGN!**Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply The personal data you provide to us is processed by A-LIGN and the relevant A-LIGN entity. Your personal data is shared with employees of A-LIGN. You have the right to obtain information about the processing of your personal data. In addition, you have the right to correct, to block, and to delete your data in accordance with the local laws and regulations. For more information regarding the collection and processing of your personal data, including the relevant retention periods, you can visit A-LIGN’s Job Ads Privacy Policy.