Senior Global Data & AI GTM Campaigns Lead

Amazon Web Services (AWS)

Mountain View (CA)

On-site

USD 163,000 - 220,000

Full time

14 days+

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Job summary

Amazon Web Services is seeking a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services.

This role sits at the intersection of product marketing, sales enablement, and product, designing campaigns to reach the right customers with the right message, driving measurable pipeline growth. The role emphasizes scalable outreach, AI-powered personalization, and cross-functional collaboration with Demand Marketing, Product GTM, Field Enablement,

Qualifications

5+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
5+ years of working with Data & AI related technologies including AI/ML, GenAI, Analytics, Database, and/or Storage.
5+ years of in program management, workforce strategy development, or metrics-driven decision making experience.

Responsibilities

Own end-to-end campaign strategy and execution for Data & AI service categories, from customer signal identification through messaging, channel selection, and conversion measurement.
Design scalable outreach mechanisms that activate field sales teams on high-propensity opportunities across thousands of accounts.
Build targeting frameworks using consumption data, firmographic signals, competitive intelligence, and product usage patterns to identify high-potential customers.