Senior Data & AI GTM Strategist

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 163,000 - 220,000; Full time

Job summary

Amazon Web Services seeks a Senior Data & AI GTM Specialist to own the activation mechanism that turns detected signals into coordinated campaigns. You will design cohort-based targeting, synthesize internal and external signals, and drive field activation at scale using AI-enabled automation.

This role partners with Finance, Sales Ops, product GTM, and field teams to optimize pipeline impact and revenue growth.

Qualifications

• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
• 5+ years of working with Data & AI technologies including AI/ML, Analytics, Database, or Storage.
• 5+ years of in program management, workforce strategy development, or metrics-driven decision making.
• Bachelor's degree.
• Experience selling enterprise software or cloud-based applications.
• Experience explaining complex technical concepts to business and technical audiences.
• Experience presenting to technical and non-technical executive audiences.
• Experience leading complex, multi-year initiatives that may be cross-functional.

Responsibilities

• Own the signal-to-activation mechanism end to end, defining which internal and external signals warrant activations, campaigns, asset updates, or knowledge base improvements, and the closed-loop tracking that confirms the field acted and the signal was resolved.
• Design and launch targeted activation campaigns that convert a detected signal into a differentiated, sequenced field ask, reaching the right sellers and customers with context-aware messaging.
• Build on the existing GTM signal synthesis capability, extending it from insight generation into campaign execution so that structured recommendations translate directly into field motion.
• Establish differentiated, cohort-based targeting that segments accounts by journey stage, existing pipeline, and prior actions.
• Ingest and normalize signal from diverse sources, including seller conversations, internal AI prompts, deal blockers, product feature requests, opportunity data, competitive intelligence, model launches, and customer forums.
• Be a deep expert in using AI to derive signal and to execute on signal at scale, applying AI to mine inputs and convert patterns into field activation.
• Operate agentic AI mechanisms that mine signal in real time, prioritize what matters, and auto-generate activation and recommendations.
• Drive internal teams to build and maintain the signal architecture, holding source teams accountable for pipelines and data quality.
• Partner with Finance and Sales Operations to surface top signals stalling deals and convert into field action.
• Partner cross-functionally with signal synthesis owner, product GTM teams, demand marketing, field enablement, sales leadership, and analytics to align campaigns with product priorities.
• Define the business requirements for reporting activation impact and blocked pipeline for leadership visibility.
• Measure, report, and optimize activation campaigns against pipeline, conversion, deal velocity, and revenue influence, presenting results to leadership.
• Continuously improve the mechanism, running experiments on signal thresholds, targeting logic, messaging, and channels to sharpen activation.

Skills

GTM strategy

Data & AI

PM experience

Enterprise software

Education

Bachelor's degree

Job description

Amazon Web Services seeks a Senior Data & AI GTM Specialist to own the activation mechanism that turns detected signals into coordinated campaigns. You will design cohort-based targeting, synthesize internal and external signals, and drive field activation at scale using AI-enabled automation.

This role partners with Finance, Sales Ops, product GTM, and field teams to optimize pipeline impact and revenue growth.