Global Data & AI GTM Campaign Lead

Amazon Web Services (AWS); San Francisco (CA); On-site; USD 163,000 - 220,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services.

You will sit at the intersection of product marketing, sales enablement, and product, designing campaigns that identify the right customers, deliver the right message, and drive measurable pipeline growth. Increasingly, you'll leverage AI agents to amplify campaign reach, personalize outreach, and accelerate conversion at a pace that manual

Qualifications

• 5+ years of developing, negotiating and executing business agreements experience.
• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
• 5+ years of working with Data & AI related technologies, including AI/ML, GenAI, Analytics, Database, and/or Storage.
• 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience.

Responsibilities

• Own end-to-end campaign strategy and execution for Data & AI service categories.
• Design scalable outreach mechanisms that activate field sales teams across thousands of accounts.
• Build and refine targeting frameworks using consumption data, signals, and product usage patterns.
• Develop campaign messaging and sales plays for field sellers and customers.
• Partner cross-functionally with Demand Marketing, Product GTM, Field Enablement, BI/Analytics, and Sales Leadership.
• Measure, report, and optimize campaign performance against pipeline generation and revenue metrics.
• Experiment with formats and AI-powered personalization to improve engagement and conversion rates.
• Develop and maintain relationships with field sales leaders to iterate on campaign design.
• Contribute to strategic planning and rhythm of business documents with data-driven recommendations.

Skills

Go-To-Market

Data & AI

Campaign design

Cross-functional collaboration

AI-powered tooling

Education

Bachelor's degree

Job description

Amazon Web Services, Inc. is seeking a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services.

You will sit at the intersection of product marketing, sales enablement, and product, designing campaigns that identify the right customers, deliver the right message, and drive measurable pipeline growth. Increasingly, you'll leverage AI agents to amplify campaign reach, personalize outreach, and accelerate conversion at a pace that manual