Global Data & AI Growth Campaigns Lead

Amazon Web Services (AWS); Austin (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

Amazon Web Services (AWS) is seeking a Sr. WW Data & AI GTM Specialist to own campaigns that help customers adopt AI and data services at scale.

You will bridge product marketing, sales enablement, and product, designing programs that identify the right customers, deliver compelling messages, and drive measurable pipeline growth. This role focuses on scalable outreach, from propensity-based targeting to agent-driven multi-touch sequences, coordinating with product GTM, field sales, and analytics

Qualifications

• 5+ years of developing, negotiating and executing business agreements experience
• 5+ years of professional or military experience

Responsibilities

• Own end-to-end campaign strategy and execution for Data & AI service categories, from customer signal identification and propensity modeling through messaging, channel selection, and conversion measurement
• Design and operate scalable outreach mechanisms that activate field sales teams on high-propensity opportunities across thousands of accounts
• Build and refine targeting frameworks using consumption data and signals to identify customers with the highest conversion potential
• Develop campaign messaging and sales plays that translate technical product capabilities into actionable guidance for field sellers
• Partner cross-functionally with Demand Marketing, Product GTM, Field Enablement, BI/Analytics, and Sales Leadership
• Measure, report, and optimize campaign performance against pipeline, conversion, and revenue metrics, presenting results to senior leadership
• Experiment with campaign formats and channels to improve engagement and conversion rates
• Develop and maintain relationships with field sales leaders to iterate on campaign design
• Contribute to strategic planning and rhythm of business documents with data-driven recommendations

Job description

Amazon Web Services (AWS) is seeking a Sr. WW Data & AI GTM Specialist to own campaigns that help customers adopt AI and data services at scale.

You will bridge product marketing, sales enablement, and product, designing programs that identify the right customers, deliver compelling messages, and drive measurable pipeline growth. This role focuses on scalable outreach, from propensity-based targeting to agent-driven multi-touch sequences, coordinating with product GTM, field sales, and analytics