Senior Data & AI GTM Activation Lead

Amazon Web Services (AWS); Seattle (WA); On-site; USD 148,000 - 200,000; Full time

Job summary

Amazon Web Services, Inc. seeks a Senior Data & AI GTM Specialist to design and own the campaign activation engine that transforms detected signals into targeted field campaigns.

You’ll synthesize internal and external signals, orchestrate AI-driven activation, and measure pipeline impact across the AWS field and customer base. You will lead end-to-end activation mechanisms, develop differentiated cohort targeting, and drive cross-functional collaboration with Finance, Sales Ops, and product GTM

Qualifications

• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
• 5+ years of working with Data & AI related technologies.
• 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience.
• Bachelor's degree.
• Experience selling enterprise software or cloud-based applications.
• Experience explaining complex technical concepts to various business and technical audiences.
• Experience presenting to both technical and non-technical executive audiences.
• Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology.

Responsibilities

• Own the signal-to-activation mechanism end to end, defining which internal and external signals warrant field activations, campaigns, asset updates, or knowledge base improvements, and the closed-loop tracking that confirms the field acted and the signal was resolved
• Design and launch targeted activation campaigns that convert a detected signal into a differentiated, sequenced field ask, reaching the right sellers and customers with context-aware messaging rather than undifferentiated broadcast
• Build on the existing GTM signal synthesis capability, extending it from insight generation into campaign execution so that structured recommendations translate directly into field motion
• Establish differentiated, cohort-based targeting that segments accounts by journey stage, existing pipeline, and prior actions, ensuring each seller receives an ask proportional to where their account already is
• Ingest and normalize signal from diverse sources, including seller conversations, internal AI assistant prompts, deal blockers, product feature requests, opportunity data, competitive intelligence, model launches, and customer forums
• Be a deep expert in using AI to derive signal and to execute on signal at scale, applying AI both to mine thousands of internal and external inputs for the patterns that matter and to convert those patterns into precise field activation faster than any manual process
• Operate agentic AI mechanisms that mine signal in real time, prioritize what matters, and increasingly auto-generate the activation and recommendation, moving the team from manual triage toward an always-on loop
• Drive internal teams to build and maintain the signal architecture, holding the source teams accountable for the pipelines, instrumentation, and data quality that keep signal flowing reliably from every internal and external source
• Partner with Finance and Sales Operations to surface the top signals that are stalling deals in business reviews, quantifying blocked pipeline by root cause and turning that view into prioritized field action
• Partner cross-functionally with the signal synthesis owner, product and service GTM teams, demand marketing, field enablement, sales leadership, and analytics to align activation campaigns to product priorities and field capacity
• Define the business requirements for reporting that quantifies activation impact and blocked pipeline by root cause, giving leadership visibility into what signals drove which outcomes
• Measure, report, and optimize activation campaigns against pipeline generated, conversion rate, deal velocity, signal resolution time, and revenue influence, presenting results to senior leadership
• Continuously improve the mechanism, running experiments on signal thresholds, targeting logic, messaging, and channels so activation gets sharper and faster over time

Skills

Go-To-Market

Data & AI

Program management

Education

Bachelor's degree

Job description

Amazon Web Services, Inc. seeks a Senior Data & AI GTM Specialist to design and own the campaign activation engine that transforms detected signals into targeted field campaigns.

You’ll synthesize internal and external signals, orchestrate AI-driven activation, and measure pipeline impact across the AWS field and customer base. You will lead end-to-end activation mechanisms, develop differentiated cohort targeting, and drive cross-functional collaboration with Finance, Sales Ops, and product GTM