Global Data & AI GTM Strategist

Amazon Web Services (AWS); Seattle (WA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

AWS is seeking a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services at scale.

You’ll sit at the intersection of product marketing, sales enablement, and product, designing campaigns that identify the right customers, deliver the right message, and drive measurable pipeline growth. Increasingly, you’ll leverage AI agents to amplify campaign reach, personalize outreach, and accelerate conversion at a pace that manual motions alone cannot

Qualifications

• 5+ years of developing, negotiating and executing business agreements experience.
• 5+ years of professional or military experience.

Responsibilities

• Own end‑to‑end campaign strategy and execution for Data & AI service categories, from customer signal identification and propensity modeling through messaging, channel selection, and conversion measurement
• Design and operate scalable outreach mechanisms that activate field sales teams on high‑propensity customer opportunities across thousands of accounts
• Build and refine targeting frameworks using consumption data, firmographic signals, competitive intelligence, and product usage patterns to identify customers with the highest conversion potential
• Develop campaign messaging and sales plays that translate technical product capabilities into clear, actionable guidance for field sellers and customers
• Partner cross‑functionally with Demand Marketing, Product GTM, Field Enablement, BI/Analytics, and Sales Leadership to align campaigns to product launches, seasonal priorities, and regional needs
• Measure, report, and optimize campaign performance against pipeline generation, conversion rate, deal velocity, and revenue influence metrics, presenting results to senior leadership (Director and VP level)
• Experiment with campaign formats and channels, including email sequences, seller nudges, Sales Play Builder integrations, and agentic AI‑powered personalization to improve engagement and conversion rates
• Develop and maintain relationships with field sales leaders to gather feedback, understand blockers, and iterate on campaign design based on real‑world seller and customer experience
• Contribute to strategic planning and rhythm of business documents (WBR, QBR, GTM plans) with data‑driven recommendations for campaign investment, audience expansion, and mechanism improvement

Job description

AWS is seeking a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services at scale.

You’ll sit at the intersection of product marketing, sales enablement, and product, designing campaigns that identify the right customers, deliver the right message, and drive measurable pipeline growth. Increasingly, you’ll leverage AI agents to amplify campaign reach, personalize outreach, and accelerate conversion at a pace that manual motions alone cannot