Global Data & AI GTM Strategist

Amazon Web Services (AWS); Atlanta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

Amazon Web Services (AWS) is seeking a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services.

You will design scalable outreach programs, from propensity-based targeting to agent-driven multi-touch sequences, reaching thousands of accounts and coordinating with product, field sales, and demand marketing teams. You will lead the end-to-end lifecycle, measure outcomes, and iterate on campaign design using data, experimentation, and

Qualifications

• 5+ years of developing, negotiating and executing business agreements experience.
• 5+ years of professional or military experience.

Responsibilities

• Own end-to-end campaign strategy and execution for Data & AI service categories, from customer signal identification and propensity modeling through messaging, channel selection, and conversion measurement.
• Design and operate scalable outreach mechanisms that activate field sales teams (Account Managers, Inside Sales) on high-propensity customer opportunities across thousands of accounts
• Build and refine targeting frameworks using consumption data, firmographic signals, competitive intelligence, and product usage patterns to identify customers with the highest conversion potential
• Develop campaign messaging and sales plays that translate technical product capabilities into clear, actionable guidance for field sellers and customers
• Partner cross-functionally with Demand Marketing, Product GTM, Field Enablement, BI/Analytics, and Sales Leadership to align campaigns to product launches, seasonal priorities, and regional needs
• Measure, report, and optimize campaign performance against pipeline generation, conversion rate, deal velocity, and revenue influence metrics, presenting results to senior leadership (Director and VP level)
• Experiment with campaign formats and channels, including email sequences, seller nudges, Sales Play Builder integrations, and agentic AI-powered personalization to improve engagement and conversion rates
• Develop and maintain relationships with field sales leaders to gather feedback, understand blockers, and iterate on campaign design based on real-world seller and customer experience
• Contribute to strategic planning and rhythm of business documents (WBR, QBR, GTM plans) with data-driven recommendations for campaign investment, audience expansion, and mechanism improvement

Job description

Amazon Web Services (AWS) is seeking a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services.

You will design scalable outreach programs, from propensity-based targeting to agent-driven multi-touch sequences, reaching thousands of accounts and coordinating with product, field sales, and demand marketing teams. You will lead the end-to-end lifecycle, measure outcomes, and iterate on campaign design using data, experimentation, and