Global Data & AI GTM Campaign Lead

Amazon Web Services (AWS); Boston (MA); On-site; USD 140,000 - 210,000; Full time

Job summary

Amazon Web Services (AWS) is seeking a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services.

This role sits at the intersection of product marketing, sales enablement, and product, designing campaigns that identify the right customers and drive measurable pipeline growth. You will build scalable, propensity-based outreach programs, collaborate with product GTM and field teams, and leverage AI agents to personalize outreach and accelerate

Qualifications

• 5+ years of developing, negotiating and executing business agreements.
• 5+ years of professional or military experience.

Responsibilities

• Own end‑to‑end campaign strategy and execution for Data & AI service categories, from customer signal identification through messaging and measurement.
• Design scalable outreach mechanisms that activate field sales teams across thousands of accounts.
• Develop campaign messaging and sales plays translating technical product capabilities into actionable guidance for field sellers.

Skills

Business negotiations

Experience management

Job description

Amazon Web Services (AWS) is seeking a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services.

This role sits at the intersection of product marketing, sales enablement, and product, designing campaigns that identify the right customers and drive measurable pipeline growth. You will build scalable, propensity-based outreach programs, collaborate with product GTM and field teams, and leverage AI agents to personalize outreach and accelerate