Senior Field Marketing Manager, ABM & Pipeline Leader

Teradata; Austin (TX); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager to drive ABM programs and pipeline for North America verticals.

You will partner with sales leadership to design integrated programs across events, paid media, content, email, and executive engagement channels, while building account buying committees and measuring performance. Travel ~25% and collaboration with Product Marketing, Brand, Revenue Operations, and Partner Marketing are core to success.

Competenze

• 7+ years of B2B enterprise field marketing or demand generation experience with demonstrated ownership of a sourced pipeline target.
• Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
• Proven track record of partnering with field sales teams, participating in account planning, QBRs, and deal strategy, not just providing marketing support.
• Deep familiarity with at least one Teradata core vertical: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.

Mansioni

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts, spanning events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts, identifying and engaging economic buyers, technical evaluators, and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs. Select and measure event investments based on target account attendance and pipeline ROI.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; continuously optimize based on data and field feedback.

Conoscenze

ABM experience

Multi-channel programs

Named account mapping

Intent data interpretation

Partnership with field sales

Account planning

QBRs

Deal strategy

Cross-functional collaboration

Formazione

Bachelor's degree in Marketing or related field

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager to drive ABM programs and pipeline for North America verticals.

You will partner with sales leadership to design integrated programs across events, paid media, content, email, and executive engagement channels, while building account buying committees and measuring performance. Travel ~25% and collaboration with Product Marketing, Brand, Revenue Operations, and Partner Marketing are core to success.