Senior ABM Field Marketing Manager

Teradata; Annapolis (MD); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Teradata seeks a Sr. Field Marketing Manager to drive pipeline creation across North America, partnering with sales and Revenue Operations.

The role focuses on account-based marketing programs, vertical demand generation, and executive engagement, with travel ~25%. You will own pipeline targets, build buying committee maps, and collaborate with Product Marketing, Brand, and Revenue Operations to optimize messaging and reporting.

Competenze

• 7+ years of B2B enterprise field marketing or demand generation experience.
• Hands-on ABM: named account list development and multi-channel programs.
• Proven ability to partner with field sales and participate in QBRs and deal strategy.
• Deep familiarity with Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.

Mansioni

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts across events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts, engaging economic buyers and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs with measurable ROI.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; optimize based on data and field feedback.

Conoscenze

ABM experience

CRM analytics

Marketing analytics

Cross-functional collaboration

Project management

B2B marketing

Formazione

Bachelor's degree in Marketing, Business, or related field

Strumenti

Demandbase

6sense

CRM systems

Descrizione del lavoro

Teradata seeks a Sr. Field Marketing Manager to drive pipeline creation across North America, partnering with sales and Revenue Operations.

The role focuses on account-based marketing programs, vertical demand generation, and executive engagement, with travel ~25%. You will own pipeline targets, build buying committee maps, and collaborate with Product Marketing, Brand, and Revenue Operations to optimize messaging and reporting.