Senior ABM & Field Marketing Leader

Teradata; Frankfort (KY); In loco; USD 85.000 - 125.000; Tempo pieno

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager to drive ABM-based pipeline for North America verticals within the Global Field Marketing & Demand Generation team.

You will design and execute integrated programs across events, paid media, content, email, and executive engagement with 25% travel expected. You will partner with sales leadership and Revenue Operations to optimize pipeline, attend quarterly business reviews, and align with Product Marketing, Brand, and Partner Marketing to improve

Competenze

• 7+ years of B2B enterprise field marketing or demand generation experience with ownership of a sourced pipeline target.
• Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
• Proven track record partnering with field sales, participating in account planning, QBRs, and deal strategy.
• Familiarity with Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.

Mansioni

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts across events, paid media, content, email, and executive engagement channels.
• Build account-level buying committee maps for priority accounts and identify economic buyers, technical evaluators, and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs; measure ROI.

Conoscenze

ABM experience

Demand generation

Multi-channel programs

Account planning

Executive engagement

Cross-functional collaboration

Formazione

Bachelor's degree in Marketing/Business

Strumenti

Demandbase

6sense

CRM systems

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager to drive ABM-based pipeline for North America verticals within the Global Field Marketing & Demand Generation team.

You will design and execute integrated programs across events, paid media, content, email, and executive engagement with 25% travel expected. You will partner with sales leadership and Revenue Operations to optimize pipeline, attend quarterly business reviews, and align with Product Marketing, Brand, and Partner Marketing to improve