Senior Enterprise ABM Field Marketing Lead

Teradata; Trenton (NJ); On-site; USD 110,000 - 180,000; Full time

Job summary

Teradata is seeking a Sr. Field Marketing Manager to drive ABM-based pipeline for North America, collaborating with sales and Revenue Operations to design and execute multi-channel programs across industries. Travel ~25% is expected.

You will build account-level buying maps, plan field events, and measure ROI, partnering with Product Marketing, Brand, and Revenue Operations to optimize campaigns and contribute to deal strategy.

Qualifications

• 7+ years of B2B enterprise field marketing or demand generation experience with ownership of a sourced pipeline target.
• Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
• Proven track record of partnering with field sales teams, participating in account planning, QBRs, and deal strategy, not just providing marketing support.

Responsibilities

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts, spanning events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts, identifying and engaging economic buyers, technical evaluators, and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs. Select and measure event investments based on target account attendance and pipeline ROI.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; continuously optimize based on data and field feedback.

Skills

ABM experience

Demand generation

Pipeline ownership

Cross-functional collaboration

CRM analytics

Marketing analytics

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Demandbase

6sense

CRM platforms

Marketing analytics tools

Job description

Teradata is seeking a Sr. Field Marketing Manager to drive ABM-based pipeline for North America, collaborating with sales and Revenue Operations to design and execute multi-channel programs across industries. Travel ~25% is expected.

You will build account-level buying maps, plan field events, and measure ROI, partnering with Product Marketing, Brand, and Revenue Operations to optimize campaigns and contribute to deal strategy.