Senior ABM Field Marketing Manager - NA

Teradata; Atlanta (GA); Sur place; USD 110 000 - 160 000; Plein temps

Résumé du poste

Teradata is seeking a Sr. Field Marketing Manager to drive pipeline creation and acceleration for named industry verticals in North America.

This role partners with sales leadership to design account-based programs, spanning events, paid media, content, email and executive engagement, with travel around 25%. You will work with Product Marketing, Brand and Revenue Operations to ensure aligned messaging, measure ROI, and optimize field programs.

Qualifications

• 7+ years of B2B enterprise field marketing or demand generation experience with demonstrated ownership of a sourced pipeline target.
• Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
• Proven track record of partnering with field sales teams, participating in account planning, QBRs, and deal strategy, not just providing marketing support.
• Deep familiarity with Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.

Responsabilités

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts, spanning events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts, identifying and engaging economic buyers, technical evaluators, and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs. Select and measure event investments based on target account attendance and pipeline ROI.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; continuously optimize based on data and field feedback.

Connaissances

ABM strategy

Pipeline ownership

Cross-functional collaboration

Campaign management

Demand generation

Formation

Bachelor's degree in Marketing, Business, or related field

Outils

Demandbase

6sense

CRM systems

Marketing analytics

Description du poste

Teradata is seeking a Sr. Field Marketing Manager to drive pipeline creation and acceleration for named industry verticals in North America.

This role partners with sales leadership to design account-based programs, spanning events, paid media, content, email and executive engagement, with travel around 25%. You will work with Product Marketing, Brand and Revenue Operations to ensure aligned messaging, measure ROI, and optimize field programs.