Senior Field Marketing Lead: ABM & Pipeline Growth

Teradata; Topeka (KS); In loco; USD 90.000 - 150.000; Tempo pieno

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager to drive ABM-based pipeline creation across North America. You will partner with sales leadership and Revenue Operations to design always-on programs, coordinate events, paid media, content, and executive engagement for named accounts.

You will map buying committees, work with Product Marketing, Brand, and Revenue Operations to measure program ROI, and report on pipeline contribution. Travel about 25% is expected.

Competenze

• 7+ years of B2B enterprise field marketing or demand generation experience with demonstrated ownership of a sourced pipeline target.
• Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation.
• Proven track record of partnering with field sales teams, participating in account planning, QBRs, and deal strategy, not just providing marketing support.
• Deep familiarity with at least one of Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.

Mansioni

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts, spanning events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts, identifying and engaging economic buyers, technical evaluators, and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs. Select and measure event investments based on target account attendance and pipeline ROI.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; continuously optimize based on data and field feedback.

Conoscenze

ABM strategy

Account-based marketing

Multi-channel program execution

Intent data interpretation

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Demandbase

6sense

CRM

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager to drive ABM-based pipeline creation across North America. You will partner with sales leadership and Revenue Operations to design always-on programs, coordinate events, paid media, content, and executive engagement for named accounts.

You will map buying committees, work with Product Marketing, Brand, and Revenue Operations to measure program ROI, and report on pipeline contribution. Travel about 25% is expected.