Senior ABM Field Marketing Manager

Teradata; Lansing (MI); In loco; USD 90.000 - 150.000; Tempo pieno

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager for North America to drive pipeline creation and acceleration within defined industry verticals.

You will design and execute account-based marketing programs, engage executives, and partner with sales leadership and Revenue Operations to measure and optimize pipeline impact. Your role includes cross-functional collaboration with Product Marketing, Brand, Partner Marketing, and Revenue Operations, plus ownership of ABM programs, events, and

Competenze

• 7+ years of B2B enterprise field marketing or demand generation experience.
• Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution.
• Proven track record of partnering with field sales teams, participating in account planning, QBRs, and deal strategy.
• Deep familiarity with Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.

Mansioni

• Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs targeting named accounts across events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; optimize based on data and field feedback.

Conoscenze

ABM experience

Pipeline ownership

Cross-functional collaboration

Marketing analytics

CRM proficiency

Formazione

Bachelor's degree in Marketing

Strumenti

Demandbase

6sense

CRM

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager for North America to drive pipeline creation and acceleration within defined industry verticals.

You will design and execute account-based marketing programs, engage executives, and partner with sales leadership and Revenue Operations to measure and optimize pipeline impact. Your role includes cross-functional collaboration with Product Marketing, Brand, Partner Marketing, and Revenue Operations, plus ownership of ABM programs, events, and