Senior Field Marketing Manager: ABM & Pipeline Growth Lead

Teradata; Madison (WI); In loco; USD 110.000 - 150.000; Tempo pieno

Descrizione del lavoro

Teradata seeks a Sr. Field Marketing Manager to drive ABM programs and pipeline for North America industry verticals. You will partner with sales leadership and Revenue Operations to design and execute multi-channel campaigns, events, paid media, and executive engagement strategies that generate sourced and accelerated pipeline.

Travel ~25%. You'll collaborate with Product Marketing, Brand, Partner Marketing and Revenue Operations to measure ROI, optimize programs, and maintain account-level

Competenze

• 7+ years of B2B enterprise field marketing or demand generation experience.
• Hands-on ABM experience: named account list development and multi-channel program execution.
• Proven track record of partnering with field sales teams and participating in account planning and QBRs.
• Deep familiarity with core Teradata verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.

Mansioni

• Own sourced and accelerated pipeline targets for assigned industry verticals in partnership with sales leadership and Revenue Operations.
• Develop and execute integrated, always-on ABM programs across events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts.

Conoscenze

B2B marketing

ABM experience

Sales collaboration

Vertical market knowledge

Formazione

Bachelor's degree in Marketing or Business

Strumenti

Demandbase

6sense

CRM systems

Descrizione del lavoro

Teradata seeks a Sr. Field Marketing Manager to drive ABM programs and pipeline for North America industry verticals. You will partner with sales leadership and Revenue Operations to design and execute multi-channel campaigns, events, paid media, and executive engagement strategies that generate sourced and accelerated pipeline.

Travel ~25%. You'll collaborate with Product Marketing, Brand, Partner Marketing and Revenue Operations to measure ROI, optimize programs, and maintain account-level