Senior ABM Field Marketing Leader

Teradata; Jackson (MS); In loco; USD 100.000 - 150.000; Tempo pieno

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager to drive pipeline creation and acceleration for defined North American industry verticals.

The role partners with sales leadership to design and execute account-based marketing programs, vertical demand generation, and executive engagement strategies with about 25% travel. You will own pipeline targets, develop integrated ABM programs across events, paid media, content, email, and executive channels, and build account-level buying committee maps

Competenze

• 7+ years of B2B enterprise field marketing or demand generation experience with ownership of a sourced pipeline target.
• Hands-on ABM: named account list development, buying committee mapping, multi-channel execution.
• Partnership with field sales, account planning, QBRs, and deal strategy.
• Experience with core Teradata verticals is a plus.

Mansioni

• Own sourced and accelerated pipeline targets for assigned industry verticals in North America.
• Develop and execute integrated ABM programs spanning events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs.
• Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews.
• Collaborate with Product Marketing, Brand, Partner Marketing, and Revenue Operations to align messaging and attribution.
• Measure, analyze, and report on pipeline contribution and program performance; optimize based on data.

Conoscenze

B2B field marketing

ABM experience

Sales partnership

Vertical marketing

CRM analytics

Formazione

Bachelor's degree in Marketing or Business

Strumenti

Demandbase

6sense

CRM systems

Descrizione del lavoro

Teradata is seeking a Sr. Field Marketing Manager to drive pipeline creation and acceleration for defined North American industry verticals.

The role partners with sales leadership to design and execute account-based marketing programs, vertical demand generation, and executive engagement strategies with about 25% travel. You will own pipeline targets, develop integrated ABM programs across events, paid media, content, email, and executive channels, and build account-level buying committee maps