Senior ABM Field Marketing Leader - Enterprise Pipeline

Teradata; Denver (CO); On-site; USD 115,000 - 160,000; Full time

Job summary

Teradata is hiring a Sr. Field Marketing Manager to drive pipeline creation and acceleration for North America industry verticals. You will design and execute account-based marketing programs across events, paid media, content, email, and executive engagement, while partnering with sales leadership to ensure measurable pipeline impact.

Travel ~25% is expected. The role sits in the Global Field Marketing & Demand Generation team and requires collaboration with Product Marketing, Brand, Partner

Qualifications

• 7+ years in B2B enterprise field marketing or demand generation.
• Hands-on ABM: named accounts, buying committee maps, multi-channel programs.
• Proven collaboration with field sales, account planning, QBRs, and deal strategy.
• Deep familiarity with Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector.
• Bachelor's degree in Marketing or related field, or equivalent experience.

Responsibilities

• Own pipeline targets for designated industry verticals in partnership with sales leadership and Revenue Operations.
• Design and execute integrated, always-on ABM programs across events, paid media, content, email, and executive engagement channels.
• Build and maintain account-level buying committee maps for priority accounts, engaging economic buyers, technical evaluators, and business sponsors.
• Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs, measuring ROI.
• Partner with sales on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy.
• Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution.
• Measure, analyze, and report on pipeline contribution and program performance; optimize based on data and field feedback.

Skills

ABM experience

Pipeline ownership

Cross-functional collaboration

Marketing analytics

CRM proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Demandbase

6sense

CRM platforms

Job description

Teradata is hiring a Sr. Field Marketing Manager to drive pipeline creation and acceleration for North America industry verticals. You will design and execute account-based marketing programs across events, paid media, content, email, and executive engagement, while partnering with sales leadership to ensure measurable pipeline impact.

Travel ~25% is expected. The role sits in the Global Field Marketing & Demand Generation team and requires collaboration with Product Marketing, Brand, Partner