Senior Experience Planning Manager

Adelphi Group; Chicago (IL); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science, part of Omnicom, seeks a Manager, Experience Planning to lead day-to-day liaison between client, vendors, and media partners. You will ensure media plans align with brand objectives, collaborate with Integrated Planners and Data Science, and coordinate with creative agencies for integrated campaigns.

The role requires 3+ years in cross-channel branding, strong leadership, and deep media knowledge across Broadcast, Print, Outdoor and Digital.

Qualifications

• 3+ years of cross-channel branding strategy or media/communications.
• Strong team management, interpersonal communication, collaboration skills.
• Knowledge of advertising, marketing and media principles; basic related disciplines.
• Solid understanding of media types: Broadcast, Print, Outdoor and Digital.
• Knowledge of media dynamics and how elements perform alone or together.
• Understanding of Investment side skills and SBUs competencies.
• Interest in client industry and environment.
• Knowledge of syndicated research, ad serving and media billing tools a plus.
• Ability to interpret media data sources and report information.
• Appreciation of marketing and advertising concepts and media terms.

Responsibilities

• Supervising and training Associates and Senior Associates on planning processes and client business.
• Managing client media issues, creating solutions and resolving issues.
• Establishing timetables for plan development.
• Integrating strategic planning into communication plan development.
• Developing planning objectives and strategies aligned with client marketing.
• Pursuing consumer-centric, creative and innovative strategic thinking.
• Supervising implementation of integrated offerings and tools.
• Identifying cross-platform deal opportunities where appropriate.
• Providing media viewpoint on marketplace and plan recommendations.
• Selecting media vehicles and determining scheduling.
• Analyzing competitive activity and overseeing plan execution.
• Maintaining budget control and monitoring buys/schedules.

Skills

Cross-channel branding

Team management

Interpersonal communication

Collaboration

Advertising principles

Media types

Broadcast

Print

Outdoor

Digital

Media data sources

Marketing knowledge

Presentation skills

Ad serving tools

Media billing tools

Tools

Ad serving tools

Media billing tools

Job description

Hearts & Science, part of Omnicom, seeks a Manager, Experience Planning to lead day-to-day liaison between client, vendors, and media partners. You will ensure media plans align with brand objectives, collaborate with Integrated Planners and Data Science, and coordinate with creative agencies for integrated campaigns.

The role requires 3+ years in cross-channel branding, strong leadership, and deep media knowledge across Broadcast, Print, Outdoor and Digital.