Experience Planning Manager: Cross-Channel Media Strategy

Adelphi Group; Atlanta (GA); Presencial; USD 50.000 - 95.000; Jornada completa

Descripción de la vacante

Hearts & Science in Atlanta, part of Omnicom, seeks a Manager, Experience Planning to lead day-to-day liaison between the client, vendor partners, and the media community ensuring plans meet brand objectives and guidelines. You will also collaborate with Integrated Planners and Data Science to integrate campaigns with creative partners for goal fulfillment.

As a key team leader, you will supervise Associates and Senior Associates, manage timelines, and drive cross-platform deal opportunities

Formación

• 3+ years of experience in cross-channel branding strategy or media/communications
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of advertising, marketing and media principles; basics of psychology, economics, journalism
• Solid understanding of media types: Broadcast, Print, Outdoor and Digital
• Understanding of media data sources and how information is reported

Responsabilidades

• Supervising and training Associates and Senior Associates on day-to-day activities and planning processes
• Managing the flow of client media issues, creating solutions and resolving problems
• Establishing timetables for development of media plans
• Integrating strategic planning into communication plan development
• Helping develop planning objectives and strategies aligned with client direction
• Promoting consumer-centric thinking to reach target audiences
• Overseeing the execution of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determining scheduling
• Analyzing competitive activity in the marketplace
• Overseeing media plan presentations to clients
• Gauging media performance against original objectives
• Maintaining budget control and monitoring buys/schedules
• Coordinating with Investment team(s) and creative agencies
• Studying demographic data to identify target audiences
• Handling client requests such as plan or budget changes

Conocimientos

Cross-channel branding

Team management

Interpersonal communication

Media knowledge

Media data interpretation

Advertising fundamentals

Campaign integration

Descripción del empleo

Hearts & Science in Atlanta, part of Omnicom, seeks a Manager, Experience Planning to lead day-to-day liaison between the client, vendor partners, and the media community ensuring plans meet brand objectives and guidelines. You will also collaborate with Integrated Planners and Data Science to integrate campaigns with creative partners for goal fulfillment.

As a key team leader, you will supervise Associates and Senior Associates, manage timelines, and drive cross-platform deal opportunities