Senior Associate, Experience Planning – Media Strategy

Adelphi Group; Boston (MA); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in Boston is seeking a Senior Associate, Experience Planning to support planning paid media and managing client budgets. The role requires strong knowledge of media space and data/tools used for recommendations and POVs.

The Senior Associate will develop deep client knowledge over time. Key responsibilities include assisting in media recommendations, audience analysis, budget management, competitive intelligence, and preparing plan performance projections.

Qualifications

• 2 years of media planning experience.
• Experience managing media programs and responding to client needs.
• Comfort planning across channels and platforms.
• Ready to take on management responsibilities.
• Understanding of key research sources.

Responsibilities

• Assists in developing paid media recommendations & POVs to clients.
• Humanizes targets through audience analysis using various tools.
• Manages client budgets through flowcharts and financial trackers.
• Maintains pulse on competitive intelligence via research tools.
• Pulls projected media plan performance using proprietary tools.
• Communicates plan changes to internal team and updates status sheets.

Skills

Media planning

Budget management

Data analysis

Client service

Team leadership

Research methods

Job description

Hearts & Science in Boston is seeking a Senior Associate, Experience Planning to support planning paid media and managing client budgets. The role requires strong knowledge of media space and data/tools used for recommendations and POVs.

The Senior Associate will develop deep client knowledge over time. Key responsibilities include assisting in media recommendations, audience analysis, budget management, competitive intelligence, and preparing plan performance projections.